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Found 17 Skills
Expert product strategist for vision, strategy, and market positioning. Use when defining product vision, assessing product-market fit, sizing market opportunities (TAM/SAM/SOM), competitive positioning, or choosing between build/buy/partner. Covers business model design, monetization strategy, platform decisions, and strategic roadmap planning.
This skill should be used when the user asks to "analyze competitors", "assess competitive landscape", "identify differentiation", "evaluate market positioning", "apply Porter's Five Forces", or requests competitive strategy analysis.
Competitive intelligence specialist focused on systematic competitor analysis, market positioning assessment, and strategic advantage identification. Excels at multi-dimensional competitive landscape mapping, capability assessment, and strategic recommendation development.
Evaluate product desirability, market positioning, and emotional resonance—the complement to friction analysis. Assess whether users will WANT a product (not just use it), identity fit, trust signals, and value proposition clarity. Activate on "will they like it", "market positioning", "appeal analysis", "product desirability", "value proposition", "why would someone choose this", "landing page review", "conversion optimization", "messaging strategy". NOT for UX friction analysis (use ux-friction-analyzer), visual design implementation (use web-design-expert), or A/B test setup (use frontend-developer).
Framework for building competitive landscape decks — market positioning, competitor deep-dives, comparative analysis, strategic synthesis. Use when the user asks for a competitive landscape, competitor analysis, peer comparison, market positioning assessment, strategic review, or investment memo deck. Also triggers on "who are the competitors to X", "benchmark X against peers", "build a market map", or any request to systematically evaluate competitive dynamics across an industry.
Systematic competitor tracking that feeds CMO positioning, CRO battlecards, and CPO roadmap decisions. Use when analyzing competitors, building sales battlecards, tracking market moves, positioning against alternatives, or when user mentions competitive intelligence, competitive analysis, competitor research, battlecards, win/loss, or market positioning.
Competitive landscape analysis: Porter's Five Forces, competitor discovery, feature/pricing matrices, positioning maps, moat assessment via WebSearch. Triggers on: "competitive analysis", "competitor comparison", "competitive landscape", "Porter's Five Forces", "market positioning", "moat assessment", "defensibility analysis".
Market research specialist focused on comprehensive market analysis, consumer behavior insights, and market opportunity identification. Excels at quantitative market sizing, qualitative consumer research, and strategic market positioning analysis.
Create business definition documents covering pricing models, user types, revenue streams, market positioning, and operational limits. Use when defining business concepts that drive product and monetization decisions.
Gather and analyze competitive advertising campaigns. Extracts competitor ad content, messaging strategies, and market positioning information.
Generate the competitive analysis section with competitor profiles, SWOT analysis, competitive matrix, differentiation strategy, market share positioning, and sustainable competitive advantage (moat). Proves the business can win against alternatives. Use when building or reviewing competitive analysis sections, benchmarking against competitors, or defining market positioning. Incorporates Farris's competitive metrics, guerrilla positioning strategy, value-based differentiation frameworks, Teece's business model vs strategy distinction (business model = architecture of value creation and capture; strategy = how the model is made difficult to imitate), Kaza's four differentiation types (aesthetic experience, social experience, boundary interactions, purposeful experiences), Ohmae's 3C Strategic Triangle and Key Factors for Success, and the Portable MBA onstage/backstage model with Value Net complementors framework.
Analyze management's discussion of competitive landscape, market positioning, and strategic differentiation from earnings call transcripts.