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Found 11 Skills
Find and own a defensible market position. Use when messaging sounds like competitors, conversion is weak despite awareness, repositioning a product, or testing positioning claims. Includes Crawl-Walk-Run rollout methodology and the word change that improved enterprise deal progression.
This skill should be used when the user asks to "analyze competitors", "assess competitive landscape", "identify differentiation", "evaluate market positioning", "apply Porter's Five Forces", or requests competitive strategy analysis.
Market research specialist focused on comprehensive market analysis, consumer behavior insights, and market opportunity identification. Excels at quantitative market sizing, qualitative consumer research, and strategic market positioning analysis.
Analyze competitive landscape to identify strengths, weaknesses, opportunities, and threats. Inform product strategy and positioning based on market insights.
Competitive intelligence specialist focused on systematic competitor analysis, market positioning assessment, and strategic advantage identification. Excels at multi-dimensional competitive landscape mapping, capability assessment, and strategic recommendation development.
Expert product strategist for vision, strategy, and market positioning. Use when defining product vision, assessing product-market fit, sizing market opportunities (TAM/SAM/SOM), competitive positioning, or choosing between build/buy/partner. Covers business model design, monetization strategy, platform decisions, and strategic roadmap planning.
Gather and analyze competitive advertising campaigns. Extracts competitor ad content, messaging strategies, and market positioning information.
Market positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test. Produces a complete positioning document, positioning statement, competitive alternatives map, and market category analysis. Use when the user wants to define or refine their market positioning, find their unique position, differentiate from competitors, craft a positioning statement, choose a market category, or figure out "how should we position this product." Triggers for "positioning", "how to position", "market position", "differentiation strategy", "positioning statement", "competitive positioning", "category strategy", "where do we fit in the market", "how are we different", "unique value proposition", or any request to define, sharpen, or rethink positioning. Works standalone — no prior startup-design or startup-competitors session needed, but leverages their output if available.
Create business definition documents covering pricing models, user types, revenue streams, market positioning, and operational limits. Use when defining business concepts that drive product and monetization decisions.
Evaluate product desirability, market positioning, and emotional resonance—the complement to friction analysis. Assess whether users will WANT a product (not just use it), identity fit, trust signals, and value proposition clarity. Activate on "will they like it", "market positioning", "appeal analysis", "product desirability", "value proposition", "why would someone choose this", "landing page review", "conversion optimization", "messaging strategy". NOT for UX friction analysis (use ux-friction-analyzer), visual design implementation (use web-design-expert), or A/B test setup (use frontend-developer).
Systematic competitive analysis for product positioning, sales enablement, and strategic planning. Use when the user wants to analyze competitors, build battlecards, create comparison pages, understand market positioning, or research competitive landscape. Also triggers on: 'competitor analysis,' 'competitive landscape,' 'battlecard,' 'win/loss analysis,' 'market positioning,' 'how do we compare to,' or 'what is [company] doing.'