Loading...
Loading...
Found 4 Skills
Define a technical event's positioning - what it stands for, against which alternatives, for which audience identity. Covers the governance axis (community-run, foundation, media-run, vendor-owned), competitive-alternative mapping, best-fit attendee and sponsor segments, market-category strategy (head-to-head, subcategory, new category and its education tax), the positioning statement, contrast-not-attack anti-positioning, and the rebrand gate. Use whenever asked to position a conference, meetup or hackathon, differentiate it from neighboring events, decide who it is for, write a positioning statement, weigh a vendor-neutrality claim, or judge an event rename. Strategy only. Do NOT use for on-site embodiment - use samber/dev-event-organizer-skills@event-cultural-identity.
Product positioning framework based on April Dunford's "Obviously Awesome". Use when you need to: (1) define competitive alternatives your customers actually consider, (2) identify unique attributes that differentiate your product, (3) map attributes to customer value themes, (4) define best-fit target customers, (5) choose the right market category, (6) create a positioning canvas for team alignment, (7) run team positioning exercises and workshops.
Crafts product positioning using April Dunford's positioning framework. Use when defining target customers, choosing categories, identifying alternatives, or articulating differentiated value. Based on Obviously Awesome methodology.
Use when asked to "position my product", "positioning canvas", "differentiate from competitors", "figure out our category", "repositioning", or "why customers should pick us". Helps define competitive alternatives, differentiated value, target customers, and market category. April Dunford's positioning framework from "Obviously Awesome" makes your product's value obvious to the right customers.