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Found 2 Skills
Use when customer acquisition cost is rising, channel-level CAC is unknown, LTV to CAC ratio is below 3 to 1, or paid spend is growing without proportional pipeline growth. Use when founders feel marketing is not working, when budget needs reallocation, or when organic channels are underinvested relative to paid.
Plan paid acquisition tests from Traction across SEM, social/display ads, and offline ads. Use when designing ad experiments, keyword tests, audience tests, paid channel budgets, or deciding whether a paid channel can acquire the right customers profitably.