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Found 15 Skills
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see page-cro.
Product discovery and market research expert. Use when validating product ideas, conducting market research, user interviews, competitive analysis, or opportunity assessment. Covers JTBD, Kano model, and Value Proposition Canvas.
Create job stories using the 'When [situation], I want to [motivation], so I can [outcome]' format with detailed acceptance criteria. Use when writing job stories, creating JTBD-style backlog items, or expressing user situations and motivations.
Summarize a customer interview transcript into a structured template with JTBD, satisfaction signals, and action items. Use when processing interview recordings or transcripts, synthesizing discovery interviews, or creating interview summaries.
Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.
Provides Jobs-to-be-Done and psychographic research frameworks for brand identity work. Auto-activates during brand positioning, voice development, messaging, and strategy phases. Use when discussing target audience, customer research, JTBD, jobs to be done, four forces, push pull anxiety habit, emotional jobs, social jobs, functional jobs, limbic types, VALS segments, psychographics, or customer motivations.
Define a product problem and produce a Problem Definition Pack (problem statement, JTBD, current alternatives, evidence & assumptions, success metrics, scope boundaries, prototype/learning plan). Use when clarifying the problem space.
Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives. Use when creating a value proposition, analyzing customer value delivery, or articulating why customers should choose your product.
Use this skill when applying Jobs-to-be-Done, building opportunity solution trees, mapping assumptions, or validating product ideas. Triggers on product discovery, JTBD, jobs-to-be-done, opportunity solution trees, assumption mapping, experiment design, prototype testing, and any task requiring product discovery methodology.
Segment users from feedback data based on behavior, JTBD, and needs. Identifies at least 3 distinct user segments. Use when segmenting a user base, analyzing diverse user feedback, or building a segmentation model.
User personas, customer journey maps, interview guides, usability testing, and card sorting. Use when building user understanding, mapping customer experiences, planning user research sessions, or defining Jobs-to-Be-Done.
Expert product discovery guidance for user research and problem validation. Use when conducting user interviews, validating problems, applying jobs-to-be-done framework, sizing opportunities, customer segmentation, competitive analysis, prototype testing, usability testing, designing surveys, or synthesizing research insights. Covers discovery sprints, continuous discovery, and research operations.