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Found 20 Skills
Builds features based on Jobs-to-be-Done theory using Bob Moesta's frameworks. Use when designing features, identifying customer jobs, understanding push/pull forces, or uncovering hidden needs beyond stated feature requests.
Use when validating product assumptions before building, discovering unmet user needs, understanding customer problems and workflows, testing concepts or positioning, researching target markets, identifying jobs-to-be-done and hiring triggers, uncovering pain points and workarounds, or when users mention user research, customer interviews, surveys, discovery interviews, validation studies, or voice of customer.
Analyzes customer behavior, needs, pain points, and sentiment through review mining, social listening, buyer persona development, and jobs-to-be-done framework. Use when the user requests customer analysis, voice of customer research, buyer personas, pain point analysis, or wants to understand customer needs and motivations.
Research-backed customer persona creation with market data and avatar generation. Covers demographics, psychographics, jobs-to-be-done, journey mapping, and anti-personas. Use for: marketing strategy, product development, UX research, sales enablement, content strategy. Triggers: customer persona, buyer persona, user persona, target audience, ideal customer, customer profile, audience research, user research, icp, ideal customer profile, target market, customer avatar, audience persona
Use when documentation needs to be updated, clarified, or reorganized to better serve users' jobs-to-be-done with low cognitive load and high signal.
Design products and pricing around validated willingness to pay, from Ramanujam & Tacke's "Monetizing Innovation". Use when the user mentions "pricing", "how much should we charge", "willingness to pay", "pricing page", "packaging", "freemium vs free trial", "are we leaving money on the table", "nobody buys at this price", "price increase", or "good-better-best". Also trigger when designing or auditing pricing and packaging, validating willingness to pay before building, segmenting customers by value, or choosing between subscription, usage-based, and freemium models. Covers price-before-product, willingness-to-pay talks, the four failures (feature shock, minivation, hidden gem, undead), leader/filler/killer packaging, and behavioral pricing. For offers and guarantees, see hundred-million-offers. For what customers value, see jobs-to-be-done.
Talk to customers without leading them using Mom Test rules: discuss their life not your idea, ask about specifics in the past, and talk less. Use when the user mentions "customer interviews", "validate my idea", "users say they want it but don't buy", "leading questions", or "The Mom Test". Covers commitment and advancement, avoiding compliments, and extracting signal from noise. For product-market fit, see jobs-to-be-done. For rapid prototype testing, see design-sprint.
Value Proposition Canvas, Jobs-to-be-Done (JTBD), Build/Buy/Partner decisions, and strategic product frameworks. Use when validating value propositions, understanding customer needs, or making strategic technology decisions.
Expert product discovery guidance for user research and problem validation. Use when conducting user interviews, validating problems, applying jobs-to-be-done framework, sizing opportunities, customer segmentation, competitive analysis, prototype testing, usability testing, designing surveys, or synthesizing research insights. Covers discovery sprints, continuous discovery, and research operations.
Map user Jobs-to-Be-Done with functional, emotional, and social dimensions plus outcome expectations. Use when reframing product decisions around user motivations rather than features.
Provides Jobs-to-be-Done and psychographic research frameworks for brand identity work. Auto-activates during brand positioning, voice development, messaging, and strategy phases. Use when discussing target audience, customer research, JTBD, jobs to be done, four forces, push pull anxiety habit, emotional jobs, social jobs, functional jobs, limbic types, VALS segments, psychographics, or customer motivations.
Run a structured 5-day process to prototype, test, and validate product ideas with real users. Use when the user mentions "design sprint", "validate in a week", "rapid prototype", "test with users", or "de-risk before building". Covers mapping, sketching, deciding, prototyping, and testing. For ongoing experimentation, see lean-startup. For customer job analysis, see jobs-to-be-done. Trigger with 'design', 'sprint'.