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Found 2 Skills
Apply the Theory of Planned Behavior to predict behavioral intentions from attitudes, subjective norms, and perceived behavioral control, and identify intervention leverage points. Use this skill when the user needs to predict adoption of a new behavior, diagnose why an intended behavior does not occur, design behavior change campaigns, or when they ask 'why do people not follow through', 'what predicts behavior change', or 'how to increase adoption rates'.
Apply the Technology Acceptance Model (Davis, 1989) and Unified Theory of Acceptance and Use of Technology (Venkatesh et al., 2003) to predict technology adoption. Use this skill when the user needs to evaluate user acceptance of a new system, diagnose adoption barriers, design interventions to improve technology uptake, or when they ask 'why aren't users adopting this', 'what drives technology acceptance', or 'how do we increase adoption rates'.