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Found 8 Skills
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry.
Use when designing go-to-market strategy, selecting GTM motion (PLG/sales-led), defining ICP, planning product launches, or implementing AI-powered GTM automation. Covers channel selection, growth loops, RevOps alignment, and market entry execution.
Build targeted B2B prospect lists for outbound campaigns. Use when building a prospect list, defining an ICP, searching for leads, filtering contacts by title/industry/company size, creating saved searches, segmenting lists, or finding decision-makers at target accounts. Do NOT use for enriching existing contacts with emails/phones (use /sales-enrich), interpreting buying signals (use /sales-intent), or general Apollo platform help (use /sales-apollo).
Comprehensive sales and revenue operations skill. Use when building a sales team, doing founder-led sales, hiring first sales reps, navigating enterprise deals, implementing product-led sales, designing sales compensation plans, defining ICP, mapping buyer personas, or optimizing the revenue engine (RevOps). Activates for: sales strategy, rev ops, revenue operations, sales enablement, sales compensation, ICP, ideal customer profile, buyer persona, sales process, deal execution, lead scoring, lead routing, lead lifecycle, MQL, SQL, pipeline management, CRM automation, sales qualification, BANT, MEDDIC, founder sales, enterprise sales, product-led sales, startup sales, SDR, AE, quota, ramp, commission plan.
Expert B2B list building orchestrator for outbound sales campaigns. Use when the user asks about building lead lists, Sales Navigator search, boolean filters, ICP definition, ICP scoring, lead sources, data validation, email verification, list segmentation, Apollo prospecting, Clay Find People, list hygiene, deduplication, account qualification, ABM lists, or assembling prospect lists for cold outreach. Also triggers on "lead list", "list building", "Sales Navigator", "boolean search", "ICP", "ideal customer profile", "find leads", "prospect list", "lead source", "email verification", "data validation", "list hygiene", "Evaboot", "PhantomBuster", "export leads", "build a list", "find prospects", "deduplicate", "qualify accounts", "ABM". Do NOT use for enrichment workflows (use clay skill) or email writing (use cold-email skill).
Build your PMF context layer - reference files that capture the "WHY" behind your product. Use when user mentions "PMF", "product market fit", "define my PMF context", "PMF context", "ICP", "value prop", "aha moments", or asks about understanding customers or market positioning.
Signal-based outbound specialist who designs multi-channel prospecting sequences, defines ICPs, and builds pipeline through research-driven personalization — not volume.
Create or update a reusable product marketing context document with positioning, audience, ICP, use cases, and messaging. Use at the start of a project to avoid repeating core marketing context across tasks.