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Found 2 Skills
The art and science of engineering word-of-mouth growth. Viral marketing isn't about luck—it's about deeply understanding why people share and building mechanics that make sharing natural, valuable, and irresistible. This skill covers viral loops, referral programs, social mechanics, share triggers, and growth engineering. True virality comes from building products so good that people can't help but tell others—then making that telling effortless. Use when "viral, referral, invite, share, word of mouth, k-factor, network effect, growth loop, spread, organic growth, tell a friend, refer, viral, referral, growth, sharing, word-of-mouth, network-effects, organic, loops" mentioned.
Use when asked to "growth loops", "build a growth engine", "design a viral loop", "create a content loop", "move beyond paid acquisition", or "why isn't growth compounding". Helps design self-reinforcing growth systems where output becomes input. The Growth Loops framework (from Brian Balfour / Reforge and Elena Verna) shifts thinking from linear funnels to compounding loops.