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Found 2 Skills
Implements complete GTM tracking including dataLayer events in code and GTM configuration via API. Use when users need to "implement GTM tracking", "add dataLayer events", "create GTM variables and tags", "set up CTA tracking", "implement event tracking", or want to execute a tracking plan. Handles both code implementation (dataLayer.push) and GTM container configuration (variables/triggers/tags) automatically via API. Supports incremental updates and framework-specific patterns (React, Next.js, Vue, etc.).
Strategic GTM tracking planning with product manager expertise. Use when users need to plan tracking strategy, define what metrics to measure, understand business impact of tracking, create tracking specifications, or need guidance on "what should I track?" questions. Asks discovery questions about business goals, maps objectives to events, defines event taxonomy, and creates structured tracking plans. Trigger on - "plan GTM tracking", "what should I track", "create tracking plan", "define measurement strategy", "GTM strategy".