Loading...
Found 1 Skills
Apply Granovetter's embeddedness theory to analyze how economic behavior is embedded in ongoing social relations, avoiding both over-socialized and under-socialized accounts. Use this skill when the user needs to explain why market transactions deviate from pure economic rationality, analyze how trust and social ties shape business dealings, evaluate structural vs relational embeddedness in inter-firm networks, or when they ask 'why do firms prefer existing partners over cheaper alternatives', 'how do social relationships shape economic outcomes', or 'is this market truly arms-length'.