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Found 17 Skills
Builds the tracking plan that instruments developer-relations surfaces - docs, blog, repositories, package registries, community venues, and off-web appearances - with an event taxonomy, an identity spine, link-tagging discipline, source-confidence labelling, and funnel views. Use when the user says "devrel tracking plan", "docs analytics", "utm discipline", "event taxonomy for our docs", "our GitHub numbers don't match analytics", "how do we instrument the developer funnel", "join docs traffic to signups", or wants to know why devrel numbers disagree between tools. Instrumentation layer only - which KPIs deserve a target belongs to samber/developer-relations-skills@devrel-metrics.
Builds a personalised, time-budgeted watch list of developer-relations information sources - DevRel podcasts, newsletters, practice hubs, peer communities, conference calendars, ecosystem data reports and practitioners worth following - plus the routine that keeps it verified and fresh. Use whenever a developer advocate, community manager, DevRel lead or OSS maintainer asks for a DevRel radar, how to stay current on developer relations, which DevRel podcasts, newsletters or Slack communities deserve their time, which developer conferences to attend or speak at, who to follow in DevRel, or to refresh a radar built earlier - even if they only say they feel out of the loop. Not for tracking a rival vendor - use samber/developer-relations-skills@devrel-competitor-analysis.
Before starting any developer-relations work - and again at the start of each new session on an existing DevRel project - routes the current task to the right skill of the samber/developer-relations-skills collection, or says plainly that none fits, then bootstraps or resumes the project's shared devrel-context.md artifact. Covers documentation, open source, community, events, technical content, program strategy, devtools business strategy, employer brand and measurement; the output is a routing short-list plus an ordered skill chain. Run it at every project start even when the collection's skills are already in daily use elsewhere, at each periodic DevRel check-in, and whenever routing is unclear - a devrel kickoff, a new developer-relations project, "which devrel skill do I need", devrel, docs or open-source skill routing, or a recurring developer-program review - even if the user only describes a devrel problem and never asks which skill to use.
Plans a quarter of developer-relations content as a dated slot plan with named owners and reviewers - fixed anchors (releases, launches, CFP deadlines, conferences), a surface, pillar, journey and shelf-life mix, and sizing against real writing and review capacity. Use whenever the user asks for a devrel content calendar, an editorial calendar or content plan for a developer audience, what to publish next quarter, how to balance evergreen against launch-tied content, how many pieces a small team can ship, or says their content plan keeps slipping - even if they only say "we publish randomly". Plans the quarter only; individual pieces go to the per-format skills such as samber/developer-relations-skills@engineering-blog-post.
Runs press and light analyst relations for a developer-facing product - news qualification, the angle, a reporter-to-beat media map, the pitch, embargo and exclusive handling, the press page and briefing pack, and what coverage is honestly worth. Use whenever someone raises tech press relations, getting press coverage, pitching a journalist, a tech media pitch, building a media list, a press kit, an embargo briefing, announcing a funding round, a launch coverage plan, an analyst briefing, or "how do we get written about" - even if they only say they want to be in the news. Nothing to do with pull requests. Not the announcement post itself - use samber/developer-relations-skills@engineering-blog-post.
Turns a talk idea into a submission-ready conference proposal for one specific event, or helps choose which conferences to target and plan a submission calendar across several - track fit, title options, an attendee-facing abstract, verb-first takeaways, the reviewer-only fields, a credibility package, and a self-review against the committee's own criteria. Use whenever the user mentions a CFP, a call for papers, a conference proposal, a talk abstract, a session description, submitting to KubeCon, PyCon or FOSDEM, which conference to submit to, planning a CFP season, or says their proposals keep getting rejected - even if they only ask to shorten an abstract. Covers community-run and vendor-run events. Do NOT use for structuring the accepted talk (samber/developer-relations-skills@tech-talk-outline) or its demo (samber/developer-relations-skills@developer-live-demo-design).
Marketing and promotion specialist for Claude ecosystem technology - MCP servers, skills, plugins, and agents. Expert in community engagement, registry submissions, content marketing, and developer relations. Activate on 'promote MCP', 'share skill', 'market plugin', 'launch agent', 'developer marketing', 'MCP registry'. NOT for creating MCPs/skills (use agent-creator), general marketing (use content-marketer), or SEO optimization (use seo-visibility-expert).
Prepares a guest for someone else's technical podcast, YouTube interview, livestream or panel - show reconnaissance, the angle, an ABT message spine backed by evidence and stories, a self-contained opening answer, clip-safe sound bites, depth calibration, recording-day mechanics, and the post-publication promotion loop. Use whenever someone says "podcast guest prep", "I'm going on a podcast next week", "youtube interview prep", "devrel media training", "prep my talking points", "sound bites", "I'm on a panel", or "what do I say when they ask about competitors" - even if they only mention an upcoming recording. Not running your own show - use samber/dev-event-organizer-skills@tech-podcast-youtube-channel.
Builds a company's open-source sponsorship portfolio - which projects and maintainers to fund, through which allocation model, at what amount each, and how to prove it worked. Use whenever a company, OSPO, DevRel lead or engineering leader asks which open-source projects to sponsor, how much to budget for open-source funding, whether sponsoring maintainers is worth it, how to run an employee-nominated FOSS fund, how to fund dependencies at scale, how to pick a sponsorship tier on a maintainer's ladder, or how to measure the return on money paid to maintainers - even if they only say they want to give back. Not the maintainer side of raising sponsorship - use samber/developer-relations-skills@oss-sponsors-fundraising. Not event sponsorship.
Designs a company's developer relations program from the top - the business driver that funds it, the two goals it is allowed to serve, the pillar mix (advocacy, marketing, enablement, community) for its stage, audience priority, build-vs-buy per bet, staffing sequence, and a written refused list. Use whenever someone asks whether to start doing DevRel, what a new devrel program should do first, why devrel work is busy but not landing, how to justify the program to an exec, which pillar deserves the next investment, who to hire next, or whether to outsource content, events or community - even if they never say "strategy". Not the first-90-days plan - use samber/developer-relations-skills@developer-relations-kickoff. Not metrics, org chart or budget math.
Designs the developer relations org - which function DevRel reports to (marketing, product, engineering, CEO, sales) and what that line starves, the shape (centralized, split, embedded, hub-and-spoke), the coverage map across advocacy, community, docs and education, the interlocks with product, docs, support and sales, and the trigger for the next re-org. Use whenever someone asks where DevRel should sit, who DevRel should report to, how to structure or restructure a devrel team, which devrel roles to staff at this size, whether to embed advocates in product teams, why devrel keeps getting pulled into other teams' work, or how devrel and docs divide ownership - even if they only say the team feels wrong. Not the budget split - use samber/developer-relations-skills@devrel-budget-allocation.
Turns a customer's real production deployment into a technical case study engineers believe - measured numbers tied to how they were measured, before-and-after architecture, published limitations, and cleared naming and quote approval. Use whenever the user mentions a customer case study, a technical case study, a developer adoption or success story, a reference customer, or wants to turn a user interview, migration or production rollout into published proof - even if they only say "a post about how Acme uses us". Do NOT use for a post about your own system - use samber/developer-relations-skills@engineering-blog-post; for your own project's ongoing progress use samber/developer-relations-skills@build-in-public.