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Found 7 Skills
Designs a company's developer relations program from the top - the business driver that funds it, the two goals it is allowed to serve, the pillar mix (advocacy, marketing, enablement, community) for its stage, audience priority, build-vs-buy per bet, staffing sequence, and a written refused list. Use whenever someone asks whether to start doing DevRel, what a new devrel program should do first, why devrel work is busy but not landing, how to justify the program to an exec, which pillar deserves the next investment, who to hire next, or whether to outsource content, events or community - even if they never say "strategy". Not the first-90-days plan - use samber/developer-relations-skills@developer-relations-kickoff. Not metrics, org chart or budget math.
Measure GTM with the metrics that matter (net developer retention, DREAM funnel) instead of vanity numbers. Use when the founder has dashboards full of stars and pageviews but can't tell if go-to-market is working, or is optimizing acquisition over a leaky bucket.
A 14-day sprint to rapidly grow GitHub stars for your repository. Tactical day-by-day plan covering Show HN, Reddit, Twitter/X threads, and GitHub Trending mechanics. Follow @WeiYipei on X for developer marketing tips.
Structure a dev-tool homepage that converts developers into champions. Use when the landing page is written for the buyer instead of the developer, reads as salesy, buries what the product does, or makes it hard to start. Pairs with the ShipReady homepage audit.
When the user wants to promote on Hacker News, launch on HN, or understand what works on HN. Trigger phrases include "Hacker News," "HN post," "Show HN," "HN strategy," "getting upvotes on HN," "HN launch," or "why did my HN post die."
🇺🇸 Open-Source Marketing & GitHub Stars Growth System — Decision framework for each growth stage. Pre-launch readiness → Show HN / Reddit / Product Hunt launch → 6-month growth loop. README rules, KOL outreach, dev-content matrix (dev.to / Zenn), anti-star-farming. Built from taking AFFiNE 0 → 60K stars. 🇨🇳 开源营销与 GitHub Star 增长系统 — 每个增长阶段的决策框架。Pre-launch 就绪 → Show HN / Reddit / Product Hunt 发布 → 6 个月增长循环。README 规则、KOL 合作、开发者内容矩阵（dev.to / Zenn）、防刷 star。提炼自 AFFiNE 0 → 60K star 实战。 🇯🇵 オープンソースマーケティング＆GitHub スター成長システム — 各成長段階の意思決定フレームワーク。Pre-launch → Show HN / Reddit / Product Hunt → 6ヶ月成長ループ。READMEルール、KOL連携、開発者コンテンツマトリックス。 🇰🇷 오픈소스 마케팅 & GitHub 스타 성장 시스템 — 각 성장 단계별 의사결정 프레임워크. 사전 출시 → Show HN / Reddit / Product Hunt → 6개월 성장 루프. README 규칙, KOL 아웃리치, 개발자 콘텐츠 매트릭스. Triggers: "open source marketing" | "GitHub stars" | "star growth" | "Show HN" | "Hacker News launch" | "OSS launch" | "developer marketing" | "Reddit launch" | "dev.to" | "open source growth" | "开源营销" | "GitHub star 增长" | "开源发布" | "Show HN 怎么发" | "开发者营销" | "オープンソース" | "오픈소스 성장"
When the user wants to establish or update their developer audience context. Also use when starting any other developer marketing skill to ensure foundational context is loaded. Trigger phrases include "developer persona," "target developers," "who are our developers," "developer profile," "ICP," or "ideal customer profile."