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Found 5 Skills
Facilitates the fourth step of a proven ideal-customer (ICP) method: refining classified weaknesses into deal-breakers — the circumstances that disqualify the product outright, no matter how well everything else fits — and mapping the anti-market segments who therefore will never buy. Takes the weaknesses from a strengths chart (W1, W2, …) plus a keystones file (K1, K2, …), walks the weaknesses one at a time, records deal-breakers with their anti-market segments in DEALBREAKERS.md (D1, D2, …), then HONES the keystones: appending the qualifiers each deal-breaker forces ('…processing at least $5,000/mo'), editing KEYSTONES.md under its frozen numbers with a change log. Load when the user has keystones and weaknesses and asks who will never buy, what their anti-market is, or 'run the deal-breakers step.' Do NOT load to derive keystones from strengths (the previous step), to find inciting events (the next step), or to write the final ideal-customer definition.
Facilitates the fifth step of a proven ideal-customer (ICP) method: mapping inciting events — the specific trigger moments that move a perfect-fit customer from could-buy-someday to buying-today. Takes a keystones file (K1, K2, … with market segments) and, when available, customer-interview findings; walks the keystones one at a time, harvesting real trigger stories from interview evidence (marked observed) and working backward through brainstorm lenses — crises, seasonal cycles, strategic windows, personal life-changes — for the rest (marked hypothesized), recording each event with the keystone it couples to and how to find prospects in that condition, in INCITING-EVENTS.md (E1, E2, …). Load when the user has keystones and asks what makes customers buy now, what triggers a purchase, or 'run the inciting-events step.' Do NOT load to derive keystones or deal-breakers (previous steps), to write the final ideal-customer definition (next step), or to write the ads themselves.
Facilitates the second step of a proven ideal-customer (ICP) method: distilling raw company observations into the few deep-truth attributes that matter, then classifying each as a strength, a weakness, or deliberately both. Takes an observations list (O1, O2, … — file or pasted), proposes attributes one at a time with their supporting observations, kills generic ones with the Opposite Test ('we love our customers' dies), classifies each with a concrete rubric (a third of the market sees it that way, or some customers buy/refuse for it alone), and records the result in STRENGTHS-WEAKNESSES.md (S1, S2, … / W1, W2, …). Load when the user has raw observations and wants to distill them, asks 'what are our real strengths and weaknesses,' or wants to classify what they learned from the honest-look exercise. Do NOT load to gather the raw observations (the previous step), to derive keystones or deal-breakers from classified attributes (later steps), or for a person's individual strengths and weaknesses.
Facilitates the third step of a proven ideal-customer (ICP) method: refining classified strengths into keystones — the specific characteristics, behaviors, or circumstances that make a customer NEED an extreme version of a strength, badly enough to drive the purchase alone. Takes a strengths chart (S1, S2, … — file or pasted), walks the strengths one at a time asking who requires an extreme version of each, gates every candidate on naming a real market segment that typifies it (no segment = table stakes, cut), and records survivors in KEYSTONES.md (K1, K2, … with [S] references and example segments). Delivers the strategic verdict when few or none survive: the product isn't compelling yet. Load when the user has classified strengths and asks who needs them, who their target market is, or 'turn our strengths into keystones.' Do NOT load to classify strengths and weaknesses (the previous step), to derive deal-breakers or the anti-market (the next step), or to write the final ideal-customer definition (later).
Facilitates the final step of a proven ideal-customer (ICP) method: synthesizing the working files — strengths and weaknesses, honed keystones, deal-breakers, and inciting events — into CAROL.md, the crisp definition of the ideal customer. The definition leads the file, behavioral and attitudinal, never demographic unless genuinely determinative; every marker must clear the bar that Marketing can target it, Sales can qualify against it, and Product can build features to thrill it. Brief reference sections on keystones, deal-breakers, and inciting events follow, because positioning, marketing, and feature work consume them. When keystone segments diverge, the skill forces the choice of a primary rather than averaging. Load when the user has the working files and says 'define our Carol,' 'write our ideal customer profile,' or 'who is our ICP.' Do NOT load to produce the upstream files (observations through inciting events), or to write the positioning, ads, or feature plans that start FROM this definition.