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Found 14 Skills
Build a go-to-market (GTM) strategy for launching a product or entering a new market. Use when planning how to reach customers, position your product, choose channels, set pricing, and execute launch. Covers market entry strategy, customer segmentation, positioning, channel strategy, and GTM execution plan. Trigger on "go-to-market", "GTM strategy", "market entry", "launch strategy", "how to reach customers", "GTM plan".
Expert customer lifecycle marketing guidance for retention, expansion, and advocacy. Use when designing onboarding programs, creating upsell strategies, preventing churn, building referral programs, or writing customer success content. Use for NPS programs, win-back campaigns, customer segmentation, and lifecycle email sequences.
Use to link segments and insights to GTM plays, owners, and measurement plans.
Perform RFM (Recency, Frequency, Monetary) customer segmentation from transaction data. Use this skill when the user needs to segment customers by purchase behavior, identify high-value buyers, design retention campaigns, or prioritize marketing spend by customer value — even if they say 'who are our best customers', 'which customers are at risk of churning', or 'how do we target our marketing'.
Brand Tailored Promotions — audience targeting, discount tiers, customer segmentation, repeat purchase incentives
Strategic Customer Success leadership guidance for CS org design, customer segmentation and tiering (tech touch, low touch, high touch), success metrics and KPIs (NRR, GRR, NPS, CSAT, CES), playbook development, executive stakeholder management, CS technology stack strategy, value realization frameworks, and customer journey mapping. Use when building CS teams, defining customer segments, designing playbooks, measuring success outcomes, or implementing CS platforms.
Define ideal customer profiles and buyer personas with structured frameworks. Use when the user asks about ideal customer profile, ICP, buyer persona, target audience definition, customer segmentation, customer research, user interviews, or persona creation. Trigger phrases include "ideal customer profile", "ICP", "buyer persona", "who is my customer", "target audience", "customer profile", "persona", "customer segmentation", "user research", "customer interview", "who should I target".
Systematically discover and define your Ideal Customer Profile with firmographic criteria, buyer personas, scoring matrices, anti-ICP signals, and validation methodology.
Perform RFM (Recency, Frequency, Monetary) customer segmentation analysis on e-commerce data. Use when you need to analyze customer value, identify VIP customers, or create marketing segments. Automatically cleans data, calculates RFM metrics, applies K-means clustering, and generates visualization reports with Chinese language support.
Expert framework for assessing and achieving product-market fit. Combines PMF measurement methodologies, Sean Ellis survey, retention analysis, segment-specific PMF, and post-PMF scaling strategy. Use when determining if product has PMF, measuring user engagement, running PMF surveys, or deciding whether to scale or keep iterating.
E-commerce email marketing system builder. Creates complete email automation flows with full copywriting, subject lines, ESP setup instructions, segmentation rules, and annual campaign calendars. Generates copy-paste-ready email sequences for Klaviyo, Omnisend, Mailchimp, or any ESP. Covers welcome series, cart abandonment, browse abandonment, post-purchase, review requests, cross-sell, win-back, VIP/loyalty, replenishment, and sunset flows. Includes A/B test subject line variants, send timing, trigger conditions, branching logic, and seasonal campaign calendar. No API key required. Use when: (1) setting up email marketing for an e-commerce store, (2) writing email sequences and flows, (3) planning seasonal email campaigns.
Expert product discovery guidance for user research and problem validation. Use when conducting user interviews, validating problems, applying jobs-to-be-done framework, sizing opportunities, customer segmentation, competitive analysis, prototype testing, usability testing, designing surveys, or synthesizing research insights. Covers discovery sprints, continuous discovery, and research operations.