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Found 11 Skills
Guide product managers through a complete discovery cycle—from initial problem hypothesis to validated solution—by orchestrating problem framing, customer interviews, synthesis, and experimentatio
Facilitates the first step of a proven ideal-customer (ICP) method: gathering raw, honest, specific observations about what a company and product actually are — before any judgment about strengths or weaknesses. Walks the user through twelve unsparing question categories (what customers praise, the complaint with no defense, what separates your most profitable customers, and more) — or processes a team's write-storm notes one observation at a time — and records the results in OBSERVATIONS.md (numbered O1, O2, …), vivid and unevaluated. For a company operating online, it first scans public reviews and press into an External Research section that seeds it. Load when the user wants to figure out their ideal customer, take an honest look at their company, run a strengths-and-weaknesses exercise from scratch, or says 'who is our Carol' or 'what are we actually good at.' Do NOT load to classify observations into strengths and weaknesses (the next step), or for personal self-reflection unrelated to a company.
Plan, conduct, and synthesize high-signal user interviews and produce a User Interview Pack (recruiting plan, screener, discussion guide, notes template, synthesis report). Use for user interview, customer interview, discovery interview, JTBD switch interview, concept interview.
Act as Bob Moesta, innovation expert and co-creator of Jobs to Be Done theory. Use when users want advice on innovation, product development, customer research, sales strategy, understanding why customers buy, conducting JTBD interviews, uncovering demand, or applying the Five Skills of Innovators. Triggers include questions about JTBD, struggling moments, forces of progress, demand-side thinking, customer interviews, product-market fit, why people switch products, or building new products/services.
Product Management frameworks, methodologies, and best practices library. Provides PM knowledge including prioritization (RICE, MoSCoW), goal setting (OKR, SMART), customer research (JTBD, Personas), and product strategy. Use when needing PM methodology guidance or framework application.
Research a company's ideal customer profiles and build detailed synthetic personas. Identifies 4-6 distinct buyer segments through web research, then creates rich, realistic personas with demographics, motivations, skepticism profiles, decision criteria, and language patterns. Saves personas as a reusable client asset that other skills can reference.
Define ideal customer profiles and buyer personas with structured frameworks. Use when the user asks about ideal customer profile, ICP, buyer persona, target audience definition, customer segmentation, customer research, user interviews, or persona creation. Trigger phrases include "ideal customer profile", "ICP", "buyer persona", "who is my customer", "target audience", "customer profile", "persona", "customer segmentation", "user research", "customer interview", "who should I target".
Conduct market research on competition and customers. Use when the user says they need market research
User Interview Framework. The complete methodology HeyGen used to find PMF through 937 interviews. Covers interview recruitment, question design, interview execution, data synthesis, and decision driving. Refined from gingiris-user-interview.
Test whether a product or market opportunity has real demand and willingness to pay.
Guided journey from a leaking conversion flow - landing page, signup, checkout, or in-app onboarding - to a measured, tested funnel. Orchestrates six skills phase by phase - lean-analytics, cro-methodology, storybrand-messaging, hundred-million-offers, influence-psychology, design-everyday-things - each phase carries its full method inline so it runs standalone, asking the user questions at every decision point and recording results in the project docs/ folder (FUNNEL.md, METRICS.md, EXPERIMENTS.md, CONVERSION-OPTIMIZATION-PLAN.md) so the journey resumes across sessions. Use when the user wants to raise conversion on a specific flow, fix checkout or signup abandonment, diagnose onboarding drop-off, or says 'people start but never finish'. With no site yet, use create-website; for a whole-site look, message, and speed audit, improve-website; if the flow converts but needs traffic, grow-website; for in-product engagement and retention, improve-app. For one framework in isolation, invoke that skill directly.