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Found 4 Skills
Creates a Jobs to be Done canvas capturing the functional, emotional, and social dimensions of a customer job. Use when deeply understanding customer motivations, designing for jobs, or reframing product positioning.
Understand customer motivations through job theory. Use when defining product strategy, conducting user research, identifying competitors, writing user stories, or reframing features around customer progress.
Maps the desire behind why customers pay and commits to the one or two kinds worth owning, without touching the price number. Three desires, by value: Love (advocates who want you to charge more), Utility (rational ROI buyers), Coercion (trapped against their will). Three phases: (1) map what's TRUE TODAY — walk the full Love/Utility palette WITH the user, marking have/partial/none, and run the fragility test 'who leaves the moment a good alternative appears?' exposing Coercion posing as loyalty; (2) what you'd do DIFFERENTLY — which to own, deepen, or build, which Coercion to drop, framed by value created not cost saved; (3) validate each change and commit to one or two of each. A facilitator, not an oracle: it surfaces the whole menu and draws answers from the user. Load when the user asks why customers pay, what makes them advocate, or whether retention is real or coerced. Do NOT load to set or raise the price, pick a pricing strategy (More/Less), define the ideal customer, or rewrite marketing copy.
Map user Jobs-to-Be-Done with functional, emotional, and social dimensions plus outcome expectations. Use when reframing product decisions around user motivations rather than features.