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Found 12 Skills
Help users run better customer and user interviews. Use when someone is preparing for user research, planning discovery interviews, writing interview questions, analyzing interview findings, or trying to understand customer needs.
Provides Jobs-to-be-Done and psychographic research frameworks for brand identity work. Auto-activates during brand positioning, voice development, messaging, and strategy phases. Use when discussing target audience, customer research, JTBD, jobs to be done, four forces, push pull anxiety habit, emotional jobs, social jobs, functional jobs, limbic types, VALS segments, psychographics, or customer motivations.
Apply Jobs to Be Done (JTBD) framework to understand customer motivation through functional, emotional, and social jobs. Use this skill when the user needs to understand why customers hire or fire a product, discover unmet needs, write job stories, or reframe product strategy around customer outcomes — even if they say 'why do customers buy this', 'what need does this serve', or 'customers aren't using our product as intended'.
Create actionable buyer personas using Adele Revella's 5 Rings of Buying Insight methodology—based on real buyer stories, not demographics. Use when: **Understand why buyers buy** (or don't buy) your solution; **Create personas that drive action** rather than gather dust; **Align marketing and sales** around real buyer insights; **Develop messaging** that resonates with actual decision-makers; **Map content** to the buyer's journey
Understand why customers really buy by uncovering the "job" they're hiring your product to do Use when: **Understanding customer motivation** beyond demographics and feature requests; **Finding product-market fit** by identifying the real progress customers seek; **Discovering why customers switch** (or don't) between solutions; **Identifying true competition** that isn't obvious from industry categories; **Creating marketing messages** that resonate with real customer struggles
Analyzes positive customer reviews to surface deep customer insights for ad copy. Use this whenever a user provides customer reviews and wants to understand their customers better, extract VOC (voice of customer), find ad-ready language, or build messaging strategy from real customer language. Trigger for any request involving "analyze these reviews," "what are customers saying," "find insights in these reviews," "VOC analysis," or any variation of wanting to mine customer reviews for creative strategy inputs. Output is always organized by product (if multiple), and surfaces five buckets of insight: pain points, trigger moments, objections, transformations, and standout language.
Creates an opportunity solution tree mapping desired outcomes to opportunities and potential solutions. Use for outcome-driven product discovery, prioritization, or communicating product strategy.
Terminal-first JTBD engine for founders and product people. Interview fast, kill jargon, capture real switching forces (Push/Pull/Habit/Anxiety), score opportunities, and export structured artifacts (JSON + one-pager + messaging angles + GTM brief). Use when the user says "help me figure out what to build", "analyze these customer reviews", "what are people actually hiring this for", "I need messaging for my product", "turn this interview into insights", "what should I prioritize", or any variation of articulating what a project does, why it matters, who it's for, or converting interview/review/transcript signal into a decision-grade brief. Also triggers on "describe my project", "JTBD", "jobs to be done", "switching forces", or "mine these reviews".
User research methods, customer insight gathering, and problem validation for product discovery.
Use when asked to "jobs to be done", "JTBD", "why customers churn", "prep for customer interviews", "hire and fire products", or "find real competitors". Helps discover unmet needs and the context behind purchasing decisions. The Jobs to be Done framework (created by Clayton Christensen and Bob Moesta) explains why customers hire and fire products.
Produces executive-quality strategic documents in The Economist/HBR style. Use when writing strategy memos, market analysis, business cases, customer research reports, or any document for Product, Design, and Business leaders. Customer-led, evidence-based, narrative-driven.
Create product positioning and messaging frameworks with validation and iteration guidance.