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Found 4 Skills
Strategic framework for discovering and designing product innovations based on Clayton Christensen's Jobs to Be Done (JTBD) theory from "Competing Against Luck". Use when you need to: (1) understand customers' true motivations, (2) design a new product or feature, (3) conduct customer discovery interviews, (4) analyze competition through the "jobs" lens, (5) diagnose why a product isn't selling or customers are churning, (6) create positioning strategy, (7) build a jobs-oriented organization.
Help users run effective customer discovery conversations and extract actionable insights. Use when someone is preparing for user research, planning discovery interviews, writing interview questions, analyzing findings, validating problems, understanding customer behavior, or trying to learn what customers actually want. Triggers include mentions of "customer interviews", "user research", "discovery calls", "talking to customers", "validating ideas", "customer conversations", "problem validation", or questions about what to ask customers.
Document your business model on one page and systematically de-risk it. Master Ash Maurya's adaptation of Business Model Canvas optimized for startups and uncertainty. Use when: **Starting a new venture** to articulate and test your business model; **Preparing for customer discovery** to document hypotheses to validate; **Pivoting decisions** to compare alternative business models; **Investor conversations** to communicate your model concisely; **Team alignment** to get everyone on the same page
Validate that the problem you want to solve is real, painful, and worth solving before building anything. Master Cindy Alvarez's structured approach to problem discovery interviews. Use when: **Before solution interviews** to confirm the problem exists; **Early customer discovery** to understand the problem space; **Pivoting** to find new problems worth solving; **Market expansion** to understand problems in new segments; **Feature prioritization** to validate which problems matter most