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Use when a site should make its purpose and next step clear and its content should be real: primary call to action, dead-end pages, placeholder or lorem text, fake or unverifiable metrics, testimonials and logos, misleading claims, unfinished UI. It removes or flags fakes and verifies controls work. Do not use it to build an FAQ (use faq-readiness), to invent testimonials, metrics, or customers, to force a giant CTA onto every page, or to write marketing copy the owner has not approved.