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When the user needs TikTok ad video concepts, formats, hooks, or a 6-ad testing matrix for app install campaigns. Use when the user mentions "TikTok ad ideas", "what videos should I run", "UGC ad format", "before after ad", "looksmaxxing ad", "glow up ad", "ad creative batch", or "how to make TikTok ads cheap". For campaign settings, see tiktok-campaign-setup. For Spark upload, see tiktok-spark-ads.