Loading...
Loading...
Found 6 Skills
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' or 'ad performance optimization.' This skill covers generating ad creative at scale, iterating based on performance data, and enforcing platform character limits. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.
Design a pre-launch ad creative test plan - falsifiable hypothesis, isolation level, test cells with per-cell budgets, required sample, spend and duration, and kill/scale rules pre-registered before any money moves. Every cell carries an explicit read standard, so an underpowered screen is never dressed up as an A/B test. Use whenever the user wants to test ads, mentions an A/B or split test on creative, asks how much budget or how long a test needs, or mentions sample size, statistical significance, single-variable vs big-swing testing, or test cell structure - even if they never say 'test plan'. Covers B2B and B2C. Do NOT use to read results from a test already running - use mbfinotti/advertising-skills@ad-creative-fatigue instead.
Build and maintain a competitor swipe file - competitors' currently-running ads collected into a categorised, queryable library classified by format, hook type, offer/angle, awareness stage, and funnel stage, then converted into ranked creative test hypotheses. Accepts pasted ad text, described ads, screenshots, export files, or public ad transparency libraries. Use whenever the user asks what ads competitors are running, wants a competitor ad teardown, creative inspiration, or to know what is working in their category - even if they never say 'swipe file'. Covers B2B and B2C on any paid channel. Stops at ranked hypotheses: briefing is mbfinotti/advertising-skills@ad-creative-brief and test design is mbfinotti/advertising-skills@ad-creative-test-plan.
Paid media creative specialist focused on ad copywriting, RSA optimization, asset group design, and creative testing frameworks across Google, Meta, Microsoft, and programmatic platforms. Bridges the gap between performance data and persuasive messaging.
Plan a Sponsored Brands Video ad. Writes the 30-second script, the hook, the on-screen text, the end-card CTA, and version variants for testing. Use when a user asks about Sponsored Brands Video, SBV, video ad script, video ad creative, or running video ads on Amazon. Trigger phrases: "sponsored brands video", "SBV", "video ad", "video script", "video ad creative". Works with zero tools.
When the user needs TikTok ad video concepts, formats, hooks, or a 6-ad testing matrix for app install campaigns. Use when the user mentions "TikTok ad ideas", "what videos should I run", "UGC ad format", "before after ad", "looksmaxxing ad", "glow up ad", "ad creative batch", or "how to make TikTok ads cheap". For campaign settings, see tiktok-campaign-setup. For Spark upload, see tiktok-spark-ads.