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Found 5 Skills
Sales content management — organizing, distributing, and measuring sales collateral (battle cards, one-pagers, case studies, decks, playbooks, ROI calculators). Also covers content governance, content audits, and sales-marketing alignment on content. Use when building a content library, creating battle cards, organizing sales collateral, auditing content usage, improving content findability, aligning marketing and sales on content needs, or measuring content effectiveness. Do NOT use for writing marketing copy (use /copywriting), Seismic-specific platform help (use /sales-seismic), proposal page design (use /sales-proposal-page), or email sequence copywriting (use /sales-cadence).
Define what content a product needs, how it should be structured, and who owns it.
How to author a content brief that actually guides a writer (human or AI) to produce a piece that ranks, converts, or both. Per-piece editorial brief: target keyword and cluster, search intent, audience and JTBD, heading structure, entity coverage for AEO/GEO, internal linking strategy, success criteria. The middle path between thin briefs (a keyword and a deadline) and thick briefs (a 4-page document nobody reads). Triggers on content brief, brief the writer, brief the article, brief authoring, content brief template, brief audit, per-piece brief, editorial brief, target keyword brief, search intent brief. Also triggers when briefing a human writer or an AI agent on a single content piece.
Develop a content strategy covering editorial positioning, content pillars, formats, calendar, governance, and topical authority planning. Use this skill whenever the user wants to plan a content program, define content pillars, build an editorial calendar, structure topic clusters, set up content governance, or align content production with broader brand and SEO goals. Triggers on content strategy, content plan, editorial strategy, content pillars, content calendar, editorial calendar, topical authority, topic clusters, content governance, content roadmap, content production. Also triggers when the user is about to start producing content without a strategic plan.
Brand identity and design system expert. Use when creating or enforcing brand consistency across UI, content, marketing materials, or code. Covers logo usage, typography, color systems, voice and tone, component design tokens, and brand governance. Activate when building new pages, writing copy, or reviewing designs for brand compliance.