Loading...
Loading...
Found 9 Skills
Analyze a website's SEO visibility, keyword rankings, traffic estimates, and competitive positioning. Uses web search probes, SimilarWeb (free tier via web), and site: queries to build an SEO profile without requiring paid tool subscriptions. Useful for competitive intel, gap analysis, and reverse-engineering a company's organic acquisition strategy.
Tracks how competitors position themselves online — scrapes homepages, features, pricing, and blogs to extract messaging, value props, CTAs, and pricing models. Compares against previous snapshots to surface positioning shifts with before/after tracking. Produces messaging matrices, content gap analysis, white space maps, and battlecard inputs. Use when anyone asks about competitor messaging, positioning, website copy, content strategy, or how competitors present themselves. Triggers: "competitor positioning", "messaging comparison", "content gap", "what changed on their site", "competitor homepage", "landing page teardown", "marketing battlecard", "how do they describe their product", "share of voice", "counter-messaging". Do NOT use for business signals like funding/hiring (use competitor-intel), single-company deep dives (use company-deep-dive), or meeting prep (use meeting-prep).
Conduct pure research for YouTube video topics by analyzing competitors, identifying content gaps, and documenting strategic insights. Use when you need to research a video topic before planning. Produces concise, insight-focused research documents that identify the biggest opportunities for video performance.
Run a comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks, and competitor comparison. Use when assessing a site's SEO health, when finding keyword opportunities and content gaps competitors own, or when you need a prioritized action plan split into quick wins and strategic investments.
Generate blog post topic ideas through problem mining, gap analysis, and technology expansion. Use when user needs content ideas, wants to brainstorm articles, asks "what should I write about", or needs to fill content gaps. Use for "brainstorm", "topic ideas", "what to write", "content gaps", or "blog ideas". Do NOT use for writing posts, creating outlines, or SEO optimization without a specific ideation need.
Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning.
Perform keyword research using the SemRush API. Use when the user says "find keywords", "keyword research", "what should I rank for", "keyword ideas", "search volume", "keyword difficulty", "topic clusters", "content gaps", or asks about SEO keywords for a topic or niche.
Use this skill when optimizing content for search engines - topic cluster strategy, pillar page architecture, E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness), content freshness, keyword cannibalization detection, topical authority building, and content gap analysis. Triggers on content planning for SEO, fixing thin content, building topical authority, or resolving cannibalization issues.
Conduct topic and competitor research for any content type. Analyzes existing content landscape, identifies gaps, and produces actionable insights. This is a generalized research skill — platform-specific tools and output locations are provided by orchestrator skills.