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Found 6 Skills
Use when structuring pillar calendars, approvals, and cadence governance.
Generate a complete, ready-to-send creator campaign brief from a few inputs — product, platforms, deliverables, messaging, and audience. This skill should be used when writing a campaign brief, building an influencer brief, drafting a creator brief, generating a partnership brief, creating a brief for a product launch, putting together a campaign brief for a new launch, starting a new creator campaign, planning deliverables and content direction, or preparing any document that goes out to creators — even if the user does not call it a "brief." If the user needs brand context first, see brand-context. If the user needs content concepts after the brief, see creator-content-concept-generator. If the user needs outreach messages, see creator-outreach-sequence-generator. If the user needs to check content against the brief, see content-to-brief-compliance-checker.
Generate realistic KPI benchmarks for an influencer campaign before launch based on industry, platform, creator tier, and budget. This skill should be used when setting performance expectations for a creator campaign, estimating reach engagement and conversion benchmarks before launch, building KPI targets for an influencer program, forecasting campaign performance by creator tier and platform, setting EMV and ROAS targets for a campaign brief, defining what good looks like for an upcoming creator activation, calibrating expectations for a gifting or paid campaign across Instagram TikTok or YouTube, or creating a benchmark framework to measure campaign success against. For calculating ROI after a campaign ends, see campaign-roi-calculator. For calculating engagement rates from actual post data, see engagement-rate-calculator-benchmarker. For building a full KPI framework tied to business objectives, see campaign-goal-to-kpi-framework-builder.
Use when planning holiday promotions, launching seasonal products, or capitalizing on trending events
Research Google Trends search-intent signals for topic discovery, keyword momentum, regional interest, and rising queries without treating search trends as the same thing as platform content heat or marketplace demand.
Diagnoses marketing needs and sequences appropriate skills for comprehensive campaigns. This skill should be used when unsure which marketing skill to use, planning multi-step marketing campaigns, creating integrated marketing strategies, or when a project spans multiple marketing disciplines.