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Found 2 Skills
Build content strategies, editorial calendars, topic clusters, and content plans. Map content to buyer journey stages and plan distribution. Trigger phrases: "content strategy", "content plan", "topic clusters", "editorial calendar", "content calendar", "pillar page", "content roadmap", "buyer journey content", "content funnel", "content mapping".
Create actionable buyer personas using Adele Revella's 5 Rings of Buying Insight methodology—based on real buyer stories, not demographics. Use when: **Understand why buyers buy** (or don't buy) your solution; **Create personas that drive action** rather than gather dust; **Align marketing and sales** around real buyer insights; **Develop messaging** that resonates with actual decision-makers; **Map content** to the buyer's journey