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Found 9 Skills
Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.
Expert performance marketing guidance for paid acquisition, CRO, and growth optimization. Use when creating ad campaigns, writing ad copy, optimizing landing pages, setting up A/B tests, analyzing CAC/LTV, building attribution models, or planning retargeting strategies. Use for Google Ads, Meta Ads, LinkedIn Ads, conversion tracking, budget allocation, and funnel optimization.
Comprehensive 90-day GTM strategy builder. Designs customer acquisition channels, budget allocation, growth targets, and tactical execution roadmap. Produces detailed launch plan with weekly milestones and success metrics.
Calculate and analyze Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) to evaluate unit economics and marketing efficiency. Use this skill when the user needs to assess whether their customer acquisition is profitable, optimize marketing spend allocation, or evaluate business model viability — even if they say 'are we spending too much on ads', 'what's each customer worth', or 'is our growth sustainable'.
Template system for building quarterly social channel roadmaps with KPIs and experiments.
Strategic paid advertising planning with industry-specific templates. Covers platform selection, campaign architecture, budget planning, creative strategy, and phased implementation roadmap. Use when user says "ad plan", "ad strategy", "campaign planning", "media plan", "PPC strategy", or "advertising plan".
Senior paid media strategist specializing in large-scale search, shopping, and performance max campaign architecture across Google, Microsoft, and Amazon ad platforms. Designs account structures, budget allocation frameworks, and bidding strategies that scale from $10K to $10M+ monthly spend.
Plan marketing campaigns with objectives, audience segmentation, channel strategy, content calendars, and success metrics. Use when launching a campaign, planning a product launch, building a content calendar, allocating budget across channels, or defining campaign KPIs.
Plan and optimize resource allocation. Trigger with "resource planning", "capacity", "utilization", "staffing plan", "who should work on what", "we're stretched thin", or when the user needs help allocating people, budget, or time across projects and teams.