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Found 13 Skills
Turn the Medialyst PR calendar feed into a brand-specific, lead-time-aware plan. Pull source-backed upcoming moments, keep only the few a brand has real standing to own, schedule backward from the event date, screen out tone-deaf hooks, and hand selected moments to angle and journalist prep ahead of time. The planned twin of newsjack-detector's reactive monitoring.
Help users craft compelling brand narratives. Use when someone is defining brand strategy, writing company positioning, creating pitch narratives, developing messaging frameworks, or trying to make their company story more memorable.
Marketing leadership advisor for CMOs on brand strategy, demand generation, marketing operations, growth marketing, and revenue marketing alignment.
Build a complete brand identity for a solopreneur business from scratch or refresh an existing one. Covers brand personality, voice and tone, visual identity system (colors, typography, logo direction, imagery style), tagline crafting, and a brand guidelines document. Use when creating a new brand, rebranding, or needing to make brand decisions consistent. Trigger on "create my brand", "brand identity", "brand guidelines", "define my brand voice", "brand personality", "what should my brand look like", "brand strategy", "rebrand", "brand tone".
Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
Design visual brand identity using Chris Do's Stylescapes methodology. Produces 3 contrasting visual directions with color, typography, and imagery rationale. Triggers when someone needs visual identity, colors, fonts, logo direction, or "how should my brand look" answers.
Collaborative Naming Process for Products. Used when users want to name a product, project, or module. Through the structured process of "Soul Mining → Constraint Extraction → Route Diversification → Direction Selection → Competitor Validation → Final Confirmation", generate brand-vital names from vague ideas and avoid impulsive naming.
Эксперт по бренд-маркетингу. Используй для позиционирования, brand identity, tone of voice и brand strategy.
Apply brand equity frameworks (Aaker, 1991; Keller, 1993) to assess and build customer-based brand value. Use this skill when the user needs to audit brand strength, diagnose brand equity components, design brand-building strategies, or when they ask 'how strong is our brand', 'what drives brand value', or 'how do we build brand equity'.
Build a complete brand identity and guidelines PDF from any input — an idea, an existing website, a list of reference brands, product photos, or "I want to rebrand X". Use when someone wants a brand identity but does NOT need a full commerce launch (no Shopify, no product listings, no social posting). Trigger phrases: "build me a brand", "make me a brand", "design a brand identity", "brand guidelines for [X]", "i want a brand book", "create a brand from scratch", "brand for [idea]", "i want a brand that feels like [X] + [Y]", "rebrand my [thing]", "visual identity for [thing]", "build-a-brand".
Name a business, product, or service and secure a matching domain. Use when brainstorming names, evaluating name quality, checking domain availability, choosing between name candidates, or planning a domain strategy. Covers naming frameworks, name-quality criteria, trademark basics, domain extensions, and the full name-to-domain pipeline. Trigger on "help me name my business", "name ideas", "find a domain", "business name", "product name", "domain name", "what should I call it", "naming strategy", "check domain availability".
Provides purpose-driven branding frameworks, WHY discovery processes, and templates for articulating brand purpose, mission, and vision. Auto-activates during purpose definition, Golden Circle methodology, mission/vision crafting, and WHY discovery. Use when discussing purpose, mission, vision, Simon Sinek, Golden Circle, WHY statement, hedgehog concept, purpose-driven branding, brand purpose, or purpose washing.