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Found 9 Skills
Score whether a news event is worth newsjacking, or whether a user's pitch idea is actually newsworthy to journalists. Uses calibrated anchors, hard anti-inflation rules, standing checks, timing windows, and brand-safety kill switches.
Use when the user asks to "build my brand-safety exclusion lists", "set placement / topic / content exclusions before launch", "add network and audience exclusions", or "prep the A1 brand-safety evidence for the auditor"; produces a placement/network exclusion list, a content-suitability & sensitive-topic block list, an audience/negative-audience exclusion set, and a packaged A1 brand/placement-safety evidence file for the gate. Not for building the audiences you target — use audience-segment-builder; not for computing the RQS or issuing the A1 verdict — use ad-account-auditor. 品牌安全/排除位置/否定受众列表
Monitor current news and reaction signals, then decide which are credible newsjacking opportunities for a client. Uses the local monitoring engine for evidence, but the skill owns PR judgment, brand safety, standing, decay, angle fit, and handoff.
PlutoBa platform help — AI influencer vetting and creator due diligence across TikTok, Instagram, and YouTube. Covers PlutoBa Score (7-dimension assessment), Deep Assessments (100+ posts, 300+ comments), fake follower detection, audience authenticity, brand safety risk scoring, rate benchmarking, AI-powered creator outreach, creator CRM, and campaign briefs. Use when worried an influencer's followers are fake, need to check if a creator is brand-safe before signing a deal, want to know what to pay an influencer, PlutoBa Score seems too low or too high, creator outreach templates aren't getting responses, unsure which PlutoBa plan fits your needs, or setting up PlutoBa for an agency with multiple brands. Do NOT use for influencer strategy across platforms (use /sales-influencer-marketing) or influencer discovery and search (use /sales-hypeauditor or /sales-modash).
Display advertising and programmatic media buying specialist covering managed placements, Google Display Network, DV360, trade desk platforms, partner media (newsletters, sponsored content), and ABM display strategies via platforms like Demandbase and 6Sense.
Use to ride a trend — a trending sound, format, meme, hashtag, news moment, or cultural conversation — to earn reach by attaching the brand to something already getting attention (a.k.a. trendjacking / newsjacking). Run when the user says "trend," "trending," "jump on this trend," "trendjack," "newsjack," "is this trend worth doing," "make this go viral," or wants to react to a current moment. Reads brand-profile, voice, and audience first, then runs three gates — FIT, SAFETY, and TIMING — before executing a fast, on-brand remix and handing to the right content skill (tiktok-script, reels-script, caption-writer) and scheduling-and-queue. Refuses to trendjack tragedies or divisive moments and won't force irrelevant trends; live trend discovery needs current scanning — this skill vets and executes. For meme-format craft, cultural fluency, and meme IP/likeness judgment ("make a meme," "is this meme safe"), route to meme-and-culture.
Audit Reddit Ads measurement, campaign structure, community and interest targeting, creative-native fit, catalog advertising, budgets, brand safety, and reporting. Use for Reddit Ads, promoted posts, conversation ads, community targeting, Reddit Pixel, Reddit Conversions API, or Reddit dynamic product ads.
Audit Pinterest Ads measurement, Pinterest Tag and Conversions API, catalog and shopping readiness, visual creative, audiences, Performance+ intent, budgets, brand safety, and reporting. Use for Pinterest Ads, promoted Pins, shopping ads, catalog sales, Pinterest Tag, Pinterest Conversions API, or Pinterest Performance+.
Audit Snapchat Ads measurement, Snap Pixel and Conversions API, mobile and app campaigns, creative, AR and catalog formats, audiences, budgets, brand safety, and reporting. Use for Snapchat Ads, Snap Ads, Snap Pixel, Snapchat Conversions API, AR Lens ads, app-install campaigns, or Snapchat dynamic product ads.