Search Results: behavior-change

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Apply the Theory of Planned Behavior to predict behavioral intentions from attitudes, subjective norms, and perceived behavioral control, and identify intervention leverage points. Use this skill when the user needs to predict adoption of a new behavior, diagnose why an intended behavior does not occur, design behavior change campaigns, or when they ask 'why do people not follow through', 'what predicts behavior change', or 'how to increase adoption rates'.