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Found 5 Skills
Research markets, competitors, and audiences using web data and structured synthesis. Use when entering new markets, validating ideas, or analyzing competitive landscapes.
Creates or updates the product marketing context document for a brand — the deep positioning reference that all marketing specialists read before any task. Use when the user wants to document product positioning, target audience, customer language, competitive differentiation, objections, personas, or proof points. Also use when marketing output feels generic and needs richer brand context, when starting a new brand without a full SOSTAC plan, or when SOSTAC is complete and the user wants a distilled reference for the whole team. Works with the multi-brand system — always asks which brand to work on first.
Use when planning Xiaohongshu content calendar, running out of content ideas, needing systematic approach to content creation, or wanting to align content with account goals
Build detailed ideal customer profiles with pain points, objections, buying triggers, and messaging angles. Includes community research to find where ICPs gather online and extract their exact language. Use when researching audiences, creating buyer personas, or developing targeted messaging.
Research YouTube channel summaries, audience comment samples, downloadable video records, and public videos using hosted collection capability. Use this when the user wants YouTube account research or public video metrics.