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Found 118 Skills
Run systematic growth experiments to increase acquisition, activation, retention, and revenue. Use when optimizing conversion funnels, running A/B tests, improving metrics, or when users mention growth, experimentation, optimization, or scaling user acquisition.
This skill provides universal quality standards for any custom task, ad-hoc request, or campaign step that does not have a specific pre-defined instruction set. Apply these standards to deliver world-class marketing assets regardless of task type.
Apply cognitive bias knowledge to product design and decision-making. Use when designing user experiences, analyzing user behavior, improving conversions, or ensuring ethical design practices.
Design, plan, and analyze A/B tests with statistical rigor. Use when the user asks about A/B testing, split testing, experiment design, statistical significance, sample size calculation, test duration, multivariate testing, or conversion experiments. Trigger phrases include "A/B test", "split test", "experiment", "statistical significance", "sample size", "test duration", "which version wins", "conversion experiment", "hypothesis test", "variant testing".
Create automated email sequences that build trust and drive conversions. Use when setting up welcome sequences, nurture campaigns, sales sequences, or launch campaigns.
Build high-converting landing pages with a simple 6-section framework. Use for landing page guidance.
Write copy that converts. Use for landing pages, emails, sales copy, headlines, CTAs, and persuasive content. Produces internet-native copy that sounds like a smart friend explaining something while deploying proven persuasion principles.
Generate high-converting startup landing page copy inspired by top YC companies. Use when the user asks to write, improve, or critique a startup landing page, hero section, tagline, value proposition, CTA, or any above-the-fold copy.
Apply cognitive fluency principles to improve clarity, trust, and conversion. Use when designing landing pages, writing copy, creating interfaces, or optimizing any content for better user comprehension and engagement.
Design behavior change using the B=MAP framework. Use when designing onboarding flows, improving conversion, building habits, increasing feature adoption, or understanding why users don't take desired actions.
When the user wants to design, optimize, or audit newsletter signup forms. Also use when the user mentions "newsletter," "email signup," "subscribe form," "email capture," or "lead magnet."
Generate authentic social media content in Ken's distinctive multilingual style - mixing Cantonese, English, and Traditional Chinese for personal branding, product promotion, and educational content. Perfect for creating viral posts that combine vulnerability, authority, and conversion optimization.