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Found 211 Skills
Plan and execute earned media outreach and journalist relationships by producing a Media Relations Pack (newsworthiness brief, media list, exclusive/embargo plan, pitch templates, outreach tracker, interview prep, press materials checklist). Use for PR, media outreach, press pitch, embargo, exclusive, press release, and journalist pitching. Category: Marketing.
Josh Braun's 5 cold email writing principles plus personalization best practices. Use when refining email copy, improving message quality, or reviewing outreach for common mistakes.
Build grassroots political campaign strategies integrating music promotion, community networking, and multi-platform outreach. Use when creating independent MP campaigns, community advocacy campaigns, or grassroots political movements requiring music-driven promotion and social media automation.
5 proven email writing frameworks for cold outreach - Do the Maths, Short-Trigger, Challenge of Similar Companies, Neutral Insight, and Leader Responsibilities. Use when writing cold emails, structuring outreach messages, or choosing the right framework for your ICP.
Generate self-contained email prompt templates for cold outreach campaigns. Reads from the company context file (voice, value prop, proof points) and campaign research (hypotheses, data points) to produce a prompt that the email-generation skill runs per-row against a contact CSV. One prompt per campaign. Triggers on: "cold email", "outreach prompt", "email campaign", "new vertical email", "draft email prompt", "email sequence".
Run competitive displacement campaigns — find competitor customers, identify those ready to switch, and build targeted outreach with displacement-specific messaging. Use when targeting a competitor's install base, building a competitive takeout list, finding companies evaluating alternatives, or designing win-away campaigns. Do NOT use for general prospect list building (use /sales-prospect-list), competitive positioning/messaging frameworks (use /sales-positioning), or general outreach writing (use /sales-outreach).
Sendr platform help — AI-powered personalized outreach with lipsync video, dynamic landing pages, lead finder (479M+ contacts), and campaign sequencing. Use when setting up Sendr campaigns, lipsync video audio is out of sync, Sendr credits burning too fast, Lead Finder or Data Studio buttons are greyed out, dynamic pages not rendering for prospects, Sendr API or webhook integration not working, or Sendr Zapier automations failing. Do NOT use for general outbound strategy without a platform (use /sales-cadence), or general deliverability without Sendr (use /sales-deliverability).
Generate a complete multichannel outbound campaign — a full sequence of LinkedIn and email messages — from a natural-language brief. Use whenever the user wants to write an outreach campaign, create a prospecting sequence, draft a multichannel sequence, write cold emails and LinkedIn messages, build a social-selling, employee-advocacy or cold-outbound campaign, or rewrite an existing campaign. Triggers on: 'write me a campaign', 'build a sequence', 'multichannel campaign', 'cold outbound sequence', 'social selling', 'employee advocacy', 'post engagers outreach', 'webinar follow-up', 'LinkedIn + email sequence'. Produces 3 angle options, then the full sequence with every message ready to copy, calibrated to the campaign type and channel mix, and self-checked against copywriting quality standards. For SDR, BDR, RevOps, Growth, Head of Sales/Marketing and founders running outbound. Maintained by La Growth Machine.
6 buying signals ranked by purchase correlation - Former Customers, New Leadership, High-Intent Website, Tech Stack Change, Expansion, and Hiring/Downsizing. Use when prioritizing outreach, building signal-based campaigns, or setting up intent tracking.
Email metrics to track, 2X levers, and structure checklist for cold outreach. Use when analyzing campaign performance, setting benchmarks, or optimizing email metrics.
Generate unique personalized first lines for hundreds of prospects using company news, LinkedIn activity, and mutual connections. Saves 10+ hours of manual research per campaign. Use when you need personalized outreach at volume.
Above-the-Line (ATL) and Below-the-Line (BTL) messaging framework for targeting executives vs end-users. Use when crafting messages for different seniority levels, deciding message length and tone, or adapting outreach to VPs/C-Level vs Managers/ICs.