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Found 78 Skills
Create ridiculously good content using Ann Handley's "Everybody Writes" methodology—practical, reader-focused writing that serves your audience and achieves your goals. Use when: **Write blog posts** that engage and convert readers; **Create email content** that gets opened and clicked; **Craft social media posts** that stop the scroll; **Develop website copy** that speaks to your audience; **Write thought leadership** that builds credibility
Define a brand's verbal identity — tone, voice, writing style, vocabulary, and messaging rules. Use when the user says "brand voice", "tone of voice", "how should we write", "writing guidelines", "copy style guide", "brand language", "verbal identity", "how should the brand sound", "tone guide", "our copy doesn't sound right", "copywriter guidelines", "voice and tone", or when onboarding a copywriter or content team. Also use when the user has a brand strategy and wants to define how the brand communicates.
Writes marketing copy for landing pages, emails, and social media posts. Use when creating promotional content, sales copy, or brand messaging.
General Chinese Creation and Revision Skill. Applicable to Zhihu answers, forum long posts, official account articles, blogs, comments, character stories, historical narratives, news and industry interpretations, popular science, tutorials, reviews, personal narratives, novels, stories, dialogues, oral broadcasts, and speeches. Defaults to writing in the voice of someone who has experienced things, checked materials, and is willing to explain the ins and outs clearly, focusing on retaining the authentic human touch and natural Chinese rhythm of long answers and posts on the Chinese internet, while avoiding empty institutional tones, slogan-style speech tones, marketing tones, and AI model tones. For non-fiction long articles, first check if the materials are sufficient; if not, conduct research, ask questions, or shorten the article, and never pad the word count with repetitive explanations. Verify facts, quotes, data, and user experiences for real-world content; for fictional content, characters, scenes, dialogues, psychology, and plots can be created. Colons, dashes, phrases like "not...but..." and similar counterargument structures are strictly prohibited in the final draft, and business jargon and AI model jargon should be removed. Do not create author profiles, personal rule libraries, or personal writing Skills.
Communication and collaboration preferences covering how to write for the user, explain technical detail precisely, surface assumptions, handle unknowns, and make verification claims. Use when drafting or editing any user-facing prose — replies, progress updates, explanations, PR and ticket descriptions, commit messages, documents — and when deciding how much depth an answer needs, whether to ask or assume, or what a passing check actually proves.
Comprehensive checklist and process for reviewing documentation quality including voice, tone, structure, completeness, and technical accuracy.