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Found 125 Skills
Use when asked about "product-led growth", "PLG strategy", "self-serve growth", "freemium model", "free trial design", "product-led sales", "PQL", or "bottoms-up growth". Helps design and optimize product-led growth motions where the product drives acquisition, activation, and monetization. Based on frameworks from Elena Verna and Hila Qu.
Buttondown platform help — newsletter publishing, paid subscriptions via Stripe, automations, subscriber management, tags, RSS-to-email, custom domains, Markdown editor, CLI, REST API. Use when Buttondown emails aren't sending, paid subscriptions not working, automation not triggering, subscribers not importing, Stripe payments failing, custom domain not resolving, API calls returning errors, or migrating to Buttondown from another platform. Do NOT use for cross-platform email marketing strategy (use /sales-email-marketing), newsletter monetization strategy (use /sales-newsletter), audience growth strategy (use /sales-audience-growth), or cross-platform deliverability (use /sales-deliverability).
Create business definition documents covering pricing models, user types, revenue streams, market positioning, and operational limits. Use when defining business concepts that drive product and monetization decisions.
When the user wants to optimize their subscription business end-to-end — from trial start through renewal, cancellation, and win-back. Use when the user mentions "subscription lifecycle", "trial conversion", "churn", "cancellation", "win-back", "lapsed subscribers", "dunning", "billing retry", "grace period", "renewal rate", "subscriber LTV", or "resubscribe". For paywall design and pricing strategy, see monetization-strategy. For subscription analytics dashboards, see app-analytics.
Design dashboards, write analytical SQL, define KPIs, and manage stakeholder analytics requirements. Cover chart selection, data storytelling, cohort/funnel analysis, metric definitions, and BI tool patterns (Tableau, Looker, Power BI). Triggers on "build dashboard", "design dashboard", "write analytical SQL", "cohort analysis", "funnel analysis", "define KPI", "define metric", "reporting requirements", "data storytelling", "stakeholder analytics", "retention analysis", or "BI report". For business model canvas, TAM/SAM/SOM, and competitor monetization research, use business-model-researcher—not bi-analyst. For building warehouse marts, dbt models, tests, and lineage—not dashboards—use analytics-data-engineer.
Kit (formerly ConvertKit) platform help — email marketing, visual automations, sequences, landing pages, forms, Creator Profile, Commerce (digital products, paid newsletters), Creator Recommendations, subscriber tagging and segmentation, engagement scoring, API. Use when asking 'how do I do X in Kit', 'how do I do X in ConvertKit', configuring Kit settings, setting up automations, managing subscribers, selling digital products, or using the Kit API. Do NOT use for cross-platform email marketing strategy (use /sales-email-marketing), cross-platform deliverability (use /sales-deliverability), funnel strategy (use /sales-funnel), newsletter monetization strategy (use /sales-newsletter), audience growth strategy (use /sales-audience-growth), or digital product strategy (use /sales-digital-products).
Framework for monitoring activation, engagement, and monetization guardrails.
Build and operate a live game using Unity Services. Use when the user needs to implement, connect, or debug backend-driven features — battle passes, achievements, player progression, cloud saves, leaderboards, matchmaking, virtual economies, server-authoritative logic, anti-cheat, player accounts and authentication, remote configuration, feature flags, A/B testing, analytics, or cloud resource deployment. Triggers on live-ops, live service, backend, server authority, cloud code, cloud save, remote config, player data, retention, monetization loop, season pass, ranking, multiplayer sessions, lobbies, or any Unity Services integration.
Guide for implementing Shopify's Billing API, enabling app monetization through subscriptions and one-time charges. Use this skill when the user needs to create recurring application charges, one-time purchases, or check subscription status.
When the user wants to design, test, or optimize their app's paywall — layout, copy, pricing display, trial offers, plan structure, hard vs soft paywall, paywall placement, or paywall A/B tests. Use when the user mentions "paywall", "paywall design", "paywall conversion", "trial-to-paid", "soft paywall", "hard paywall", "paywall A/B test", "paywall copy", "plan picker", "annual vs monthly display", "best paywall", "RevenueCat paywall", "Superwall", "Adapty", or "my paywall isn't converting". For overall pricing strategy and monetization model choice, see monetization-strategy. For trial nurture, dunning, and churn, see subscription-lifecycle. For where in the onboarding the paywall fires, see onboarding-optimization.
Run a structured business analysis workflow: requirements elicitation with stakeholder interviews and MoSCoW prioritization, as-is/to-be process mapping with BPMN notation, data-driven analysis (CBA, SWOT, root cause), and production-ready documentation (BRD, FRD, user stories with INVEST acceptance criteria). Triggers on "gather requirements", "write user stories", "map business process", "BRD", "FRD", "gap analysis", "cost-benefit analysis", "facilitate workshop", "business requirements", "process mapping", "as-is to-be", "stakeholder interview", or "business analyst". For management consulting (issue trees, steerCo business cases, operating model), use business-consultant—not business-analyst. For business model canvas, market sizing, and unit economics research, use business-model-researcher. Human data / labeling platform PRDs: product-management-human-data-platform. Monetization PRDs and packaging: product-management-monetization.
Write and diagnose YouTube Shorts that hold attention on the Shorts Feed and route viewers into your long-form. Use when someone wants a shorts script, a shorts hook tuned for VVSA and the first 3 seconds, a fix for a flopping short, a read on whether to link a short to a long-form video, or a plan to build the shorts to long form funnel for their channel. Covers what the youtube shorts algorithm rewards now that the Shorts feed runs separately from long-form, how shorts retention is measured, and the youtube shorts strategy choices that move RPM (licensed music split, Creator Pool math, Engaged Views). Pattern-based viral shorts guidance grounded in how shorts tend to perform.