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Found 90 Skills
Expert in building and nurturing developer communities - DevRel strategy, developer experience, technical content, documentation communities, and turning developers into advocates. Covers OSS community building, API ecosystems, and developer-first go-to-market. Use when "developer community, devrel, developer relations, developer experience, open source community, api community, documentation community, developer advocacy, " mentioned.
Use this skill when planning go-to-market strategy, running beta programs, creating launch checklists, or managing rollout strategy. Triggers on product launch, go-to-market, GTM strategy, beta programs, launch checklist, rollout strategy, launch tiers, and any task requiring product release planning or execution.
Startup growth consulting agent specializing in Product Hunt launches, open-source marketing, and Go-to-Market audits. Get expert-level strategic reviews and actionable recommendations. By @WeiYipei — fractional growth lead for AI startups.
Go-to-market strategy for web3 builders - protocols, products, services, and solo founders. Use when planning growth for a crypto protocol, building developer community, crafting CT narrative, planning ecosystem partnerships, preparing grant applications, launching tokens, pricing crypto-native products, or growing as a solo founder in web3. Covers community-led growth, CT strategy, developer relations, hackathon playbooks, standards adoption, token launch tactics, micropayment pricing, and agent-as-customer models.
Diagnose a product against Ivan Zamesin's Next Move Theory / Advanced Jobs To Be Done methodology (distinct from generic Christensen JTBD) and route to the next move. A conversational, chat-first skill — through up to ~15 adaptive questions it challenges the goal you walked in with (climbing your business-Job graph to find a higher-leverage growth point), then surfaces EVERYTHING the methodology can find: all the risks (every weak node on the chain to profit, each traced to its upstream cause), all the growth points (kill a Job, Previous/Next Job, climb a level, adjacent-segment Small Jobs, underserved success criteria), and the risky assumptions hiding inside your current initiatives (RAT). It is comprehensive on findings and focused on action — it lists them all, then says which one to tackle first and which existing skill executes it (nmt-market-research, nmt-craft-value- proposition, nmt-product-requirements, nmt-craft-go-to-market, nmt-chat). The front door for LIVE products the way nmt-market-research is the front door for new ideas. Use when the user says "diagnose my product", "what should I do next", "a metric dropped", "where are my risks / growth points", "where is this breaking", or is unsure what to work on. Chat-first: writes nothing unless asked; recommends the next skill but the user launches it. Plain language; defaults to English.
Strategic marketing leadership guidance for B2B SaaS and technology companies. Covers go-to-market strategy, product marketing, content marketing, demand generation, SEO, community building, event marketing, PR, partnerships, and pricing strategy. Use when planning marketing strategy, launching products, building brand awareness, driving demand, or scaling marketing operations. Use for "marketing plan", "GTM strategy", "content strategy", "demand gen", "product launch marketing".
🇺🇸 Hardware + SaaS GTM Playbook — End-to-end go-to-market for consumer hardware products with software subscription models. Covers crowdfunding engineering (Kickstarter/Indiegogo/Makuake), KOL matrix for physical products, hardware PMF validation metrics, device-as-funnel subscription design, localization entry timing, and community flywheel mechanics. Built from verified Plaud, Insta360, and DJI case data. 🇨🇳 硬件+软件订阅 GTM 实操手册 — 面向消费硬件产品的完整出海及增长打法。覆盖众筹超额工程（KS/IGG/Makuake）、硬件 KOL 矩阵策略、硬件 PMF 验证、设备即漏斗订阅设计、本地化进入时机判断、社区飞轮构建。基于 Plaud/Insta360/大疆真实案例数据撰写。 🇯🇵 ハードウェア＋SaaS GTMプレイブック — クラウドファンディング（Kickstarter/IGG/Makuake）を起点とした消費者向けハードウェア製品のGTM戦略。KOLマトリクス、PMF検証、デバイスをファネルとするサブスクリプション設計、ローカライゼーション進入タイミング、コミュニティフライホイールまで網羅。Plaud・Insta360・DJIの実例データに基づく。 🇰🇷 하드웨어+SaaS GTM 플레이북 — 크라우드펀딩(Kickstarter/IGG/Makuake) 기반 소비자 하드웨어 제품의 엔드투엔드 GTM 전략. KOL 매트릭스, PMF 검증, 디바이스-as-퍼널 구독 설계, 현지화 진입 타이밍, 커뮤니티 플라이휠 포함. Plaud·Insta360·DJI 실제 사례 데이터 기반. Triggers: "hardware GTM" | "crowdfunding strategy" | "hardware+SaaS" | "Kickstarter launch" | "hardware KOL" | "hardware PMF" | "device subscription" | "hardware product launch" | "consumer hardware growth" | "Makuake" | "众筹策略" | "硬件出海" | "硬件+订阅" | "硬件GTM" | "KS众筹" | "硬件PMF" | "设备订阅" | "硬件冷启动" | "ハードウェアGTM" | "クラファン" | "하드웨어 GTM" | "크라우드펀딩"
Talk to a senior product advisor who thinks in Ivan Zamesin's Next Move Theory / Advanced Jobs To Be Done methodology (distinct from generic Christensen JTBD). A conversational, multi-turn skill — ask any product, strategy, segmentation, value, pricing, growth, retention, positioning, B2B, research, or methodology question and get an answer grounded in the canon, not in LLM training. It explains concepts, diagnoses real product situations, pressure-tests hypotheses like a skeptical senior PM, teaches the methodology, and routes heavyweight artifact requests to the right producer skill in the pipeline (nmt-market-research → nmt-craft-value-proposition → nmt-product-requirements / nmt-craft-go-to-market). Use whenever the user wants advice, a second opinion, a methodology explanation, a diagnosis of "what should I do about X", or to think through a product decision — especially on /nmt-chat. Plain language first, methodology terms in parentheses; defaults to English.
Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.
Chooses and designs the company-level sales motion at VP Sales / CRO altitude - product-led growth (PLG), sales-led, hybrid product-led sales, developer-led/open-source, or channel/partner-led - plus the transitions between them (exiting founder-led sales, layering sales onto self-serve, moving upmarket, adding channel), mapped to ACV, time-to-value, buyer-vs-user separation, TAM shape and procurement friction. Covers B2B SaaS and consumer self-serve motions. Use whenever the user mentions PLG vs sales-led, hiring the first salesperson, going upmarket, self-serve vs demo, or adding partners, even without the word motion. Do NOT use for org topology (mbfinotti/sales-skills@sales-org-structure) or quotas (mbfinotti/sales-skills@sales-quota-setting).
Designs a sales organization's structure for its current stage - role mix (SDR, AE, AM/CS), topology (island, assembly line, pod, hybrid), SDR-to-AE ratio, hunter/farmer split, span of control, and specialization by segment. A macro org-design exercise for a VP Sales, CRO, or founder scaling past founder-led selling, covering B2B and B2C. Use whenever the user mentions restructuring the sales team, pods vs assembly line, reps per manager, splitting SDRs from AEs, or hunters vs farmers, even without the words org structure. Do NOT use for hiring into the seats (mbfinotti/sales-skills@sales-hiring), choosing the motion (mbfinotti/sales-skills@sales-motion), or setting quotas (mbfinotti/sales-skills@sales-quota-setting).
Design a company's revenue funnel model from scratch, at the macro level - the stage set, the unit of analysis (lead, buying group, account), the model purpose (process vs planning vs forecast), the cohort-based conversion assumptions behind the plan, and the ownership handoffs between marketing, sales, and CS. Use whenever the user mentions funnel design, funnel stages, a funnel model, conversion rate assumptions, a bowtie model, a demand waterfall, MQL to SQL to opportunity definitions, or marketing-sales handoff design - even if they never say "funnel". Covers B2B and high-consideration B2C. Do NOT use for auditing an existing pipeline's stage definitions - use mbfinotti/revops-skills@pipeline-stage-definition-audit instead.