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Found 63 Skills
Creates customer and user segment documents. Use when the user wants to 'segment customers,' 'customer segments,' 'user segments,' 'lifecycle segments,' or 'audience segmentation.'
Define ideal customer profiles and buyer personas with structured frameworks. Use when the user asks about ideal customer profile, ICP, buyer persona, target audience definition, customer segmentation, customer research, user interviews, or persona creation. Trigger phrases include "ideal customer profile", "ICP", "buyer persona", "who is my customer", "target audience", "customer profile", "persona", "customer segmentation", "user research", "customer interview", "who should I target".
Comprehensive email marketing strategy including drip campaigns, segmentation, automation workflows, copywriting guidelines, deliverability best practices, and 90-day implementation roadmap with full-funnel lifecycle coverage
When the user wants to plan paid ads strategy, allocate ad budget, or choose paid channels. Also use when the user mentions "paid ads," "paid media," "PPC," "SEM," "web ads," "app ads," "TV ads," "CTV," "OOH," "banner ads," "ad network," "ad alliance," "Taaft ads," "Shopify App Store ads," "Google Ads," "Meta Ads," "PMF testing," "PMF validation," "test product-market fit with ads," "ad spend," "ad budget," "ROAS," "paid acquisition," "Quality Score," or "ad-to-page alignment."
SOSTAC marketing plan builder — guides users through the complete 6-phase planning framework (Situation, Objectives, Strategy, Tactics, Action, Control) with deep guided interviews using industry-standard frameworks. Use when creating a marketing plan, starting marketing for a new brand, or when the marketing-agency coordinator routes here. Also use when the user mentions SOSTAC, marketing plan, situation analysis, marketing objectives, marketing strategy, or wants to plan before implementing any marketing activities. Begins with automated brand and competitor research using web browsing before the interview starts.
Strategic framework for mapping pain/persona intersections and messaging angles. Defines the structure for organizing creative strategy, not the tactics for execution. Use this when planning an organizational or systematic approach to creative strategy, or when a user provides a product and wants to define messaging angles, write strategic hooks, or execute ads in visual formats defined by awareness and decision stages.
/cs:cmo-review <plan> — Narrative-first interrogation of positioning, ICP, message house, and channel mix.
Plan marketing campaigns with objectives, audience segmentation, channel strategy, content calendars, and success metrics. Use when launching a campaign, planning a product launch, building a content calendar, allocating budget across channels, or defining campaign KPIs.
Get featured in Product Hunt newsletters. Use this skill to understand newsletter criteria, craft effective pitches, and maximize visibility through PH editorial coverage.
Helps develop ad concepts from hooks or ideas for paid social campaigns. Use when the user has a hook or idea and wants to build it into a full ad concept. Triggers: "ad concept", "creative concept", "campaign idea", "ad direction", "concept brief", "creative brief", "develop this hook", "build out this idea", "paid social concept"
When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media."
Generate comprehensive email marketing strategy with 90-day implementation roadmap. Analyzes business type (local-business, saas, ecommerce, creator, agency) to deliver industry-specific segmentation plans, automation sequences, content calendars, KPI targets, platform recommendations, and week-by-week rollout schedule. Use when building email program from scratch or restructuring existing strategy.