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Found 488 Skills
Comprehensive GTM tracking testing and validation including automated Playwright headless testing, browser console testing, GTM Preview mode validation, and GA4 DebugView verification. Use when users need to "test GTM tracking", "validate dataLayer events", "debug GTM", "check if tracking works", "automated tracking tests", "run tracking tests without opening browser", or troubleshoot tracking issues. Prioritises automated testing over manual when possible.
Core GTM philosophy principles and multi-channel coordination strategy. Use when defining outbound strategy, training sales teams, or establishing GTM fundamentals.
Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.
Fast-track GTM value preview for new users. Runs gtm-analytics-audit and gtm-strategy back to back and outputs the top 5 tracking opportunities with business rationale and effort estimates. No implementation, no DOM changes. Just a clear answer to "what should I track and why". Trigger on - "quickstart", "what should I track", "show me tracking opportunities", "quick GTM overview", "I'm new to GTM", "where do I start".
Generate your Team Performance Dashboard from your La Growth Machine data: a head-of-sales cockpit that ranks each sender (rep) on reply rate, your success event (signups/meetings/deals) and conversion, surfaces hot leads going cold, and turns your best reps' campaigns into a coaching playbook for the rest. Pulls only YOUR live LGM data into one sortable all-KPI team table plus a value (€) layer, classifies real replies, and renders a live artifact. This is the PER-REP team view, not the per-campaign weekly-performance-advisor. Use when a head of sales, SDR manager, GTM engineer or RevOps wants per-member outbound stats, who converts best and why, which replies are unanswered, or what to clone across the team. Triggers on: 'stats by member', 'team performance dashboard', 'per-rep outbound', 'who converts best', 'weekly team performance', 'sales team cockpit', 'coach my SDRs', 'per-identity reply rate'. First run does a short setup (~10-15 min); later runs just rebuild. Maintained by La Growth Machine.
Use when designing dashboards, reports, and narratives for GTM stakeholders.
Turn developer love into revenue by enabling champions and choosing a GTM model. Use when developers adopt the free tier but nobody pays, when the founder is cold-selling the VP instead of arming the developer, or when picking between open-source, PLG, inbound, and sales-led.
Refresh the founder's competitive and market context. Re-scan named rivals and the category for what changed since the brief was written (rebrands, repositioning, new entrants, pricing shifts, renamed categories) and update docs/gtm-cofounder/founder-brief.md and the roadmap with anything that moves positioning. Use on a cadence, or whenever a competitor rebrands, a new tool appears, or the founder senses the market has shifted under them.
After the founder brief, turn it into an honest diagnosis and a prioritized, stage-aware GTM roadmap saved as docs/gtm-cofounder/gtm-roadmap.md. This is the hub the founder returns to every session to see where they are and the single next move. Use right after start-here, whenever the founder doesn't know what to work on next, wants a plan instead of a one-off task, or is drowning in disconnected tactics.
Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.
Triggers when a user asks to deploy, set up, get running, connect, check, repair, or upgrade GTM Agent (the Slack agent that runs these skills on Vercel) for an organization, with phrasings like "get gtm-agent running for Acme", "deploy the GTM agent to our Slack", "connect the workflow project for Acme", "check the Acme deployment", or "upgrade our GTM agent". Owns the agent's Vercel project, its Slack connector, the workflow project, and the wiring between them and the workspace repository. Not for the workspace, ICPs, personas, fit checks, or the workflows themselves, which belong to gtm-workspace, gtm-icp, gtm-persona, gtm-qualify-prospects, and gtm-workflow.
Design packaging, pricing strategy, and value communication. Bridges GTM (CMO) and Finance (CFO).