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Found 49 Skills
World-class content strategy expertise combining the frameworks of Andy Crestodina's data-driven approach, Ann Handley's "everybody writes" philosophy, and the content engines that power companies like HubSpot, Ahrefs, and Intercom. Content strategy isn't about creating content - it's about creating the right content for the right audience at the right time in the right format. The best content strategists think in systems, not pieces. They build content engines that compound over time and turn strangers into customers and customers into advocates. Use when "content strategy, content plan, editorial calendar, blog strategy, content marketing, topic clusters, pillar content, content audit, content calendar, SEO content, content distribution, content funnel, thought leadership, content engine, content topics, what to write, content, strategy, editorial, SEO, blog, planning, distribution, measurement" mentioned.
Competitor comparison and alternative page creation for SEO and sales enablement. Covers 4 page formats (singular alternative, plural alternatives, vs pages, competitor vs competitor), content architecture, research methodology, and centralized competitor data management.
Write SEO-optimized blog posts, landing pages, and content improvements following Google's E-E-A-T and Helpful Content guidelines. Handles new content creation from a keyword or topic, and improving existing pages. Use when asked to "write a blog post", "create a landing page", "improve this page", "write content about X", "content for keyword X", "draft an article", "blog post about", "landing page for", "service page", "product page copy", "rewrite this page", "make this page rank better", "content brief", "how-to guide", "listicle", or any content creation or improvement task for a website.
Build high-quality backlinks systematically using Brian Dean's proven 3-step content marketing framework—find link-worthy content, make something 10x better, and reach out to the right people. Use when: **Build backlinks** to improve search rankings; **Create content** with pre-validated demand for links; **Outrank competitors** on specific topics; **Develop link-building campaigns** that actually work; **Promote new content** to relevant websites
Group related keywords into topic clusters. Create content hub architecture recommendations and internal linking strategies.
When the user wants to research keywords, find target keywords, or analyze search intent. Also use when the user mentions "keyword research," "keyword tool," "target keywords," "search volume," "search intent," "keyword difficulty," "topical map," "keyword clustering," or "People Also Ask."
When the user wants to plan content for SEO, create content calendar, or build topic clusters. Also use when the user mentions "content strategy," "content plan," "topic clusters," "pillar content," "pillar page," "cluster articles," "editorial calendar," "content hub," "content planning," "content clusters," "topic cluster strategy," "content strategy for SEO," or "content calendar."
Use this skill when writing competitor comparison or alternative pages for a website. Trigger phrases include: "write a competitor comparison page," "create an alternatives page," "write a [Product] vs [Competitor] page," "build a best [Competitor] alternatives page," "create a '[Your Product] vs [Competitor]' page," "write a competitor vs competitor page," "create a comparison landing page," or "write SEO content comparing us to competitors." This skill covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Distinct from competitor-profiling, which researches and documents a competitor for internal use.
How to author a content brief that actually guides a writer (human or AI) to produce a piece that ranks, converts, or both. Per-piece editorial brief: target keyword and cluster, search intent, audience and JTBD, heading structure, entity coverage for AEO/GEO, internal linking strategy, success criteria. The middle path between thin briefs (a keyword and a deadline) and thick briefs (a 4-page document nobody reads). Triggers on content brief, brief the writer, brief the article, brief authoring, content brief template, brief audit, per-piece brief, editorial brief, target keyword brief, search intent brief. Also triggers when briefing a human writer or an AI agent on a single content piece.
AI-powered SEO content creation toolkit. Research keywords, write optimized articles, and publish to WordPress/Ghost.
Write and review content for the OpenSEO website (web/) — blog posts, guides, feature pages, FAQs. Distills the philosophy for on-brand, useful, accurate content. Use whenever adding or editing user-facing prose in web/content or web/src.
Interactive setup wizard for Suparank. Creates project config and optional publishing credentials.