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Found 40 Skills
Opinionated startup-PR strategist that helps founders figure out audience, positioning, news pegs, and drumbeat before any tactical PR. Refuses outlet-naming-before-audience, mass blasts, vanity metrics, and premature agency spend.
Plan and execute a brand transformation — from diagnosis to new brand definition to rollout. Use when the user says "rebrand", "rebranding", "brand refresh", "update the brand", "modernize the brand", "our brand is outdated", "we've outgrown our brand", "the brand needs to change", "brand transformation", "pivot the brand", "we're changing the brand", "the old brand doesn't fit anymore", or when a brand has evolved in direction, audience, or market position and needs its identity to catch up.
Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), allocating marketing budgets, building marketing teams, or when user mentions CMO, brand strategy, growth model, CAC, LTV, channel mix, or marketing ROI.
Take a brand from seeded stubs to a real brand foundation inside a second-brain vault: the seven pillars in `<Brand>-Brand-Assets/Brand-Strategy/` carried off `status: empty` one lock at a time, with the 6Cs research and the founder's own convictions filed as dated evidence underneath them. Use when the owner starts or resumes the brand intake ("run the brand intake", "my brand rooms are empty", or a brand pillar stub sends them here), asks to work one pillar by name (positioning, DNA, personality, proposition, relationship, sensory cues, or the style pillar), or asks for the decode research on its own ("6Cs", "founder backbone"). NOT for writing marketing copy or a campaign, and NOT for changing the vault's law (that is breakthrough-vault-guardian).