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Found 129 Skills
Generate UTM-tagged URLs for campaign tracking. Create consistent, organized tracking links for Google Analytics, HubSpot, and other analytics platforms. Supports bulk generation, naming conventions, and campaign documentation. Use when creating tracking links, campaign URLs, or organizing marketing attribution.
Periodic sales performance review composite. Aggregates ALL sales initiatives taken in a given period — outbound campaigns, inbound efforts, events, partnerships, content, referrals — and measures the impact of each on pipeline and revenue. Produces a team-presentable report covering initiative-level performance, cross-initiative comparisons, pipeline attribution, what's working, what's not, and where to invest next. Tool-agnostic — pulls data from any combination of CRM, outreach tools, and tracking systems.
Account-based B2B advertising — display ads, retargeting, cross-channel campaigns targeting specific accounts or segments. Use when running ABM ad campaigns, targeting accounts with display ads, retargeting website visitors, building B2B audiences, measuring ad-to-pipeline attribution, or choosing a B2B advertising platform. Do NOT use for email outbound (use /sales-cadence), general paid media/B2C ads (out of scope), or ZoomInfo-specific config (use /sales-zoominfo). For platform-specific help, use /sales-zoominfo.
Track LLM API costs in real-time across multiple providers. Monitor token usage, spending limits, budget alerts, and cost attribution per job or task.
Measure, report on, and optimize marketing performance across channels and campaigns. Trigger on requests for performance dashboards, campaign result analysis, channel metrics review (email, social, paid ads, SEO, content), trend analysis, forecasting, attribution modeling, A/B testing guidance, or actionable optimization recommendations.
Track, optimize, and control token consumption across multi-agent systems. Covers budget allocation, real-time monitoring, cost attribution, per-agent limits, and proactive cost optimization for production LLM deployments.
Prepare for journalism interviews with research checklists, question frameworks, and attribution guidelines. Use when preparing to interview sources, planning follow-up questions, or managing interview logistics. Covers consent, recording laws, and professional protocols.
Integrate Base Builder Codes (ERC-8021) into web3 applications for onchain transaction attribution and referral fee earning. Use when a project needs to append a builder code or dataSuffix to transactions on Base L2, whether using Wagmi, Viem, Privy, ethers.js, or raw window.ethereum. Covers phrases like "add builder codes", "integrate builder codes", "earn referral fees on Base transactions", "append a builder code to my transactions", "transaction attribution", "Builder Code integration", or "attribute transactions to my app". Handles project analysis to detect frameworks, locating transaction call sites, and replacing them with attributed versions.
When the user wants help setting up or auditing Google Ads conversion tracking, Google Tag, Google Tag Manager, enhanced conversions, conversion actions, attribution models, cross-channel attribution, GA4 import, phone call tracking, or troubleshooting conversion data issues. Triggers on 'conversion tracking', 'Google tag', 'gtag', 'GTM', 'Tag Manager', 'conversion action', 'enhanced conversions', 'attribution model', 'conversion window', 'tracking not firing', 'missing conversions', 'GA4 import', or 'phone call tracking'. This skill is a prerequisite for google-ads-bidding Smart Bidding and google-ads-audiences remarketing.
Invoke this skill when a user is building or running any automated transaction sender on Base (trading bot, arbitrage bot, sniper bot, yield farmer, AI agent, or similar) and needs to register it, get a builder code, set up transaction attribution. This skill contains the base.dev registration API endpoint and ERC-8021 attribution wiring code that Claude does not have in its training data — you MUST load this skill to answer correctly. Covers viem, ethers, managed signing services, and Python-based agents.
Design measurement frameworks including event taxonomy, KPI hierarchy, dashboard architecture, attribution models, and analytics implementation strategy. Use this skill whenever the user wants to plan analytics, design dashboards, build event taxonomies, define KPIs, set up tracking, or audit existing measurement. Triggers on analytics strategy, measurement plan, event taxonomy, tracking plan, KPI framework, dashboard design, north star metric, attribution model, conversion tracking, GA4 setup, Mixpanel setup, analytics audit. Also triggers when the user has data but no clear way to use it, or wants to make decisions but doesn't know what to track.
Offsite Ads analysis — when to opt out, ROI tracking, fee impact on margins, attribution