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Found 46 Skills
Conversion rate optimization (CRO) specialist covering landing pages, signup flows, onboarding, forms, popups, and in-app paywalls. Use when the user wants to improve conversion rates, optimize a page or flow, reduce form abandonment, improve signup completion, increase free-to-paid conversion, optimize popups, or fix a paywall screen. Also triggers for 'CRO', 'conversion rate', 'landing page optimization', 'signup optimization', 'user activation', 'upgrade screen', 'exit popup', 'form optimization', 'A/B test ideas', or any page or flow that isn't converting well enough.
Landing page and marketing page conversion rate optimization covering value proposition clarity, headline effectiveness, CTA hierarchy, visual flow, social proof placement, objection handling, and structured A/B testing.
Landing page hero demo video composition. Use when editing scenes, regenerating voiceover, updating captions, or adjusting timing for the hero demo at telecine/services/web/app/components/landing-v5/HeroDemo.tsx.
Create lead magnets and gated content to capture email subscribers and leads. Use when asked to design checklists, templates, calculators, mini-courses, whitepapers, or other downloadable content offers. Trigger phrases: "lead magnet", "gated content", "email capture", "content offer", "free download", "checklist", "template", "whitepaper", "swipe file", "content upgrade", "opt-in offer".
Write copy that converts. Use for landing pages, emails, sales copy, headlines, CTAs, and persuasive content. Produces internet-native copy that sounds like a smart friend explaining something while deploying proven persuasion principles.
Write copy that gets a "yes" using Joanna Wiebe's research-first, Voice of Customer methodology Use when: **Writing landing pages, emails, or sales pages** that need measurable conversion results; **Starting a new copy project** and need a systematic process to follow; **Struggling with what to write** and staring at a blank page; **Wanting to prove ROI** to clients with data-backed decisions; **Improving existing copy** through validation and testing
Use this skill when writing headlines, landing page copy, CTAs, email subject lines, or persuasive content. Triggers on copywriting, headlines, landing pages, call to action, persuasion frameworks, AIDA, PAS, value propositions, and any task requiring compelling marketing or sales copy.
Write SEO-optimized blog posts, landing pages, and content improvements following Google's E-E-A-T and Helpful Content guidelines. Handles new content creation from a keyword or topic, and improving existing pages. Use when asked to "write a blog post", "create a landing page", "improve this page", "write content about X", "content for keyword X", "draft an article", "blog post about", "landing page for", "service page", "product page copy", "rewrite this page", "make this page rank better", "content brief", "how-to guide", "listicle", or any content creation or improvement task for a website.
Quick conversion audit for any homepage or landing page. Use when someone asks to "review my homepage," "audit my landing page," "why isn't my page converting," "check my website," "improve my homepage," or wants feedback on their marketing page.
The Quality Score Optimization skill provides a systematic framework for diagnosing, tracking, and improving Quality Score across every keyword in a Google Ads account.