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Found 26 Skills
Facilitates the fifth step of a proven ideal-customer (ICP) method: mapping inciting events — the specific trigger moments that move a perfect-fit customer from could-buy-someday to buying-today. Takes a keystones file (K1, K2, … with market segments) and, when available, customer-interview findings; walks the keystones one at a time, harvesting real trigger stories from interview evidence (marked observed) and working backward through brainstorm lenses — crises, seasonal cycles, strategic windows, personal life-changes — for the rest (marked hypothesized), recording each event with the keystone it couples to and how to find prospects in that condition, in INCITING-EVENTS.md (E1, E2, …). Load when the user has keystones and asks what makes customers buy now, what triggers a purchase, or 'run the inciting-events step.' Do NOT load to derive keystones or deal-breakers (previous steps), to write the final ideal-customer definition (next step), or to write the ads themselves.
Facilitates the third step of a proven ideal-customer (ICP) method: refining classified strengths into keystones — the specific characteristics, behaviors, or circumstances that make a customer NEED an extreme version of a strength, badly enough to drive the purchase alone. Takes a strengths chart (S1, S2, … — file or pasted), walks the strengths one at a time asking who requires an extreme version of each, gates every candidate on naming a real market segment that typifies it (no segment = table stakes, cut), and records survivors in KEYSTONES.md (K1, K2, … with [S] references and example segments). Delivers the strategic verdict when few or none survive: the product isn't compelling yet. Load when the user has classified strengths and asks who needs them, who their target market is, or 'turn our strengths into keystones.' Do NOT load to classify strengths and weaknesses (the previous step), to derive deal-breakers or the anti-market (the next step), or to write the final ideal-customer definition (later).