Loading...
Loading...
Found 35 Skills
When the user needs to generate, iterate, or scale ad creative for paid advertising. Use when they say 'write ad copy,' 'generate headlines,' 'create ad variations,' 'bulk creative,' 'iterate on ads,' 'ad copy validation,' 'RSA headlines,' 'Meta ad copy,' 'LinkedIn ad,' or 'creative testing.' This is pure creative production — distinct from paid-ads (campaign strategy). Use ad-creative when you need the copy, not the campaign plan.
When the user wants to set up, optimize, or manage Reddit Ads. Also use when the user mentions "Reddit Ads," "Promoted Posts," "subreddit targeting," "Reddit advertising," or "Reddit communities."
Paid advertising specialist covering Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, TikTok Ads, X/Twitter Ads, Pinterest Ads, and programmatic advertising. Use when the user wants to create ad campaigns, write ad copy, optimize ROAS, reduce CPA, set up conversion tracking, plan ad budgets, create audience targeting, design ad funnels, or any paid media task. Also triggers for PPC, SEM, display ads, retargeting, lookalike audiences, Performance Max, Advantage+, or ad creative optimization.
When the user wants help with Google Ads keyword research, keyword strategy, match types, search term analysis, keyword planning, keyword organization, or keyword audits. Triggers on 'keyword research', 'keyword strategy', 'match types', 'search terms', 'keyword planner', 'keyword audit', 'broad match', 'phrase match', 'exact match', 'keyword expansion', or 'keyword list'. For deep negative keyword optimization, wasted spend elimination, or cannibalization prevention see google-ads-negative-keywords. For building search campaigns see google-ads-search. For bid management on keywords see google-ads-bidding.
When the user wants to set up, optimize, or manage TikTok Ads. Also use when the user mentions "TikTok Ads," "TikTok for Business," "TikTok Pixel," "Events API," "TikTok Spark Ads," or "TikTok video ads."
Use when the user asks to "build audience segments from my customer list", "make value-based / lookalike seed lists", "set up exclusion / suppression segments", or "map audiences to funnel stages across platforms"; turns the user's OWN customer/CRM/GA4 export into seed audiences, value-based lookalike SEED lists, exclusion/suppression segments, and a cross-platform funnel-stage targeting map, informing the ROAS A (Audience) dimension. Not for building account structure or match types — use campaign-architect; not for organic SERP intent — use keyword-research. 付费广告受众分群/种子人群/排除人群/相似人群种子
Use this skill for paid advertising campaign strategy, setup, optimization, and reporting. Trigger phrases: "paid ads," "Google Ads campaign," "Meta ads," "Facebook ads," "LinkedIn campaign," "ad campaign strategy," "ROAS," "CPA optimization," "retargeting," "audience targeting," "bidding strategy," "budget allocation," "campaign optimization," "Twitter ads," "paid media."
Plan, build, and optimize Google Ads campaigns — Search, Shopping, Performance Max, Display, and YouTube — including keyword research, match types, bidding strategy, Quality Score, ad extensions, conversion tracking, and ROAS optimization. Use when the user says "Google Ads", "Google advertising", "Google campaign", "search ads", "Google Shopping", "Performance Max", "PMax", "Google Display", "YouTube ads", "keyword targeting", "Google Ads strategy", "Google Ads optimization", "Google Ads account", "Google Ads not working", "search campaign", "Quality Score", "bidding strategy", "Google conversion tracking", or wants to run or improve paid advertising on Google.
When the user wants to plan paid ads strategy, allocate ad budget, or choose paid channels. Also use when the user mentions "paid ads," "paid media," "PPC," "SEM," "web ads," "app ads," "TV ads," "CTV," "OOH," "banner ads," "ad network," "ad alliance," "Taaft ads," "Shopify App Store ads," "Google Ads," "Meta Ads," "PMF testing," "PMF validation," "test product-market fit with ads," "ad spend," "ad budget," "ROAS," "paid acquisition," "Quality Score," or "ad-to-page alignment."
The LinkedIn company-page (LINKEDIN_PAGES) growth strategy skill -- a separate platform from personal LINKEDIN. Use when someone wants to grow a company/business page, fix low page reach ("our LinkedIn page gets no engagement"), set up employee advocacy, or plan company-page content. In 2026 pages get a tiny share of feed reach, so the page is a credibility hub + paid launchpad (Ads + Thought Leader Ads), NOT the reach engine -- the growth lever is employee advocacy (people, not logos). Uses the HUMAN framework. Reads brand-profile + goals-and-kpis first. The agent strategizes, designs the advocacy program, and drafts page posts + advocacy content; WoopSocial publishes the page's own posts on a schedule; employees post from their OWN profiles (routes to linkedin-growth); first-hour engagement, Ads, and analytics stay human/native. No bait, pods, or bought followers; never fabricates metrics. Distinct from linkedin-growth (personal profile) and linkedin-post-writer (the post craft).
The ads consultant that becomes an ads agent. Reads paid-ad performance natively through the TikTok Ads connector, or via a build-connector Zapier connection for other ad platforms, explains in plain English what is working and what is burning money, recommends budget, targeting, and creative changes with the dollar impact of each, drafts new ad copy in the owner's voice plus Canva creative briefs, and — only after an explicit yes — executes the approved changes in the ad account. Works from exported CSV reports when nothing is connected, the normal starting point. Use this whenever the owner talks about ads or ad spend at all, including "are my ads working," "what's my ROI on ads," "I'm spending money on Facebook and I don't know what I'm getting," "should I turn this campaign off," "my cost per lead is going up," "write me a new ad," "who should I be targeting," or "the ad guy quit."