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Found 44 Skills
Optimize landing pages for conversions, performance, and SEO. Use when improving landing pages, increasing conversions, or optimizing page performance.
Execute content SEO strategy from keyword research through content planning, writing, and on-page optimization. Use this skill when the user needs to create SEO-optimized content, perform keyword research, identify content gaps, or improve existing content rankings — even if they say 'content strategy', 'keyword research', or 'how to rank for this topic'.
When the user wants to create, optimize, or audit a comparison table section—an in-page block (HTML table or responsive equivalent) comparing products, methods, or approaches, with optional supporting copy. Also use when the user mentions "comparison table," "compare table," "feature matrix," "vs table," "side-by-side comparison," "competitor comparison," "traditional vs modern," "manual vs automated," "before and after," "old way vs new way," "alternatives comparison block," or "comparison section on landing page or blog." This skill is for a section inside a page, not a full alternatives URL or blog post wireframe—use alternatives-page-generator for page-level layout, keywords, and PPC destination strategy. For full-page structured data rules, use schema-markup. For FAQ blocks paired with the table, use faq-page-generator.
Turn Steam store-page, wishlist, demo, Next Fest, and launch-window ambiguity into one packet-first Steam launch brief. Use when an indie dev, small studio, founder-marketer, or publisher helper needs to decide whether the next move is a page-promise audit, wishlist-signal check, demo-readiness gate, event-timing workback, or launch-ops runbook — especially when they say "help my Steam page", "wishlists are weak", "is our demo ready", "should we do Next Fest", or "give me a Steam launch checklist". Route broad non-game GTM work to `marketing-automation` and player-feedback/build-performance issues to the game specialist skills.
Use when optimizing conversion rates, designing A/B tests, or improving landing pages. Covers A/B testing methodology, landing page optimization, form design, statistical significance, funnel analysis, and CRO prioritization frameworks.
This skill should be used when the user asks to "create a paid book funnel", "build a premium book sales page", "sell a book", "book as product funnel", or mentions selling books, premium book positioning, or book product sales. Creates paid book funnels that position books as premium products worth investing in.
Expert web designer for responsive, mobile-first websites. Specializes in landing pages using Astro, Tailwind CSS, and Cloudflare Pages. Enforces design consistency through style guides, semantic HTML, and accessibility. Prioritizes data-driven content patterns to minimize hardcoding. Trigger when working on website projects, landing pages, web components, or design system implementation.
Optimize landing pages for maximum conversions using proven frameworks from Unbounce and Oli Gardner—apply the "one goal, one message, one action" principle with data-driven design, copy, and CTA best practices. Use when: **Create a new landing page** for a campaign; **Optimize an existing landing page** that isn't converting; **Review landing page design** before launch; **Improve form conversion rates** on lead gen pages; **A/B test landing page elements** systematically
Unbounce platform help — landing page builder, Smart Traffic AI optimization, Smart Copy AI copywriting, A/B testing, popups, sticky bars, Dynamic Text Replacement, AMP pages, REST API. Use when landing page built in Unbounce isn't converting, Smart Traffic not improving conversions, A/B test setup in Unbounce, popup or sticky bar not triggering, Unbounce page loads too slowly, choosing between Build vs Experiment vs Optimize plan, connecting Unbounce to CRM or email tool, or Dynamic Text Replacement not working. Do NOT use for general funnel strategy (use /sales-funnel) or general CRO methodology (use /sales-vwo).
Leadpages platform help — landing page builder, pop-ups, alert bars, A/B testing, lead enrichment, Stripe payments, AI content, Leadmeter conversion scoring. Use when building a landing page in Leadpages, Leadpages template isn't converting, A/B test setup in Leadpages, connecting Leadpages to email or CRM, pop-up or alert bar not showing, Leadpages page is slow to load, or choosing between Leadpages Standard vs Pro plan. Do NOT use for general funnel strategy (use /sales-funnel) or email marketing sequences (use /sales-email-marketing).
Optimize pricing pages, pricing models, and pricing strategy. Use when the user asks about pricing, pricing pages, how to price a product, tiered pricing, freemium vs. paid, price testing, pricing psychology, or pricing page design. Trigger phrases include "pricing", "pricing page", "how to price", "pricing strategy", "freemium", "tiered pricing", "per-seat pricing", "usage-based pricing", "pricing experiment", "price anchoring", "pricing psychology", "pricing optimization".
Conversion rate optimization (CRO) specialist covering landing pages, signup flows, onboarding, forms, popups, and in-app paywalls. Use when the user wants to improve conversion rates, optimize a page or flow, reduce form abandonment, improve signup completion, increase free-to-paid conversion, optimize popups, or fix a paywall screen. Also triggers for 'CRO', 'conversion rate', 'landing page optimization', 'signup optimization', 'user activation', 'upgrade screen', 'exit popup', 'form optimization', 'A/B test ideas', or any page or flow that isn't converting well enough.