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Found 57 Skills
Value Proposition Canvas, Jobs-to-be-Done (JTBD), Build/Buy/Partner decisions, and strategic product frameworks. Use when validating value propositions, understanding customer needs, or making strategic technology decisions.
Create a structured customer interview script with JTBD probing questions, warm-up, core exploration, and wrap-up sections. Follows The Mom Test principles — no leading questions, no pitching, focus on past behavior. Use when preparing for user interviews, creating interview guides, or planning discovery research.
Segment users from feedback data based on behavior, JTBD, and needs. Identifies at least 3 distinct user segments. Use when segmenting a user base, analyzing diverse user feedback, or building a segmentation model.
Create refined user personas from research data — 3 personas with JTBD, pains, gains, and unexpected insights. Use when building personas from survey data, creating user profiles from research, or segmenting users for product decisions.
Use this skill when applying Jobs-to-be-Done, building opportunity solution trees, mapping assumptions, or validating product ideas. Triggers on product discovery, JTBD, jobs-to-be-done, opportunity solution trees, assumption mapping, experiment design, prototype testing, and any task requiring product discovery methodology.
Turn a chosen segment + Core Jobs into a build-ready PRD (full functionality + edge cases) using Ivan Zamesin's AJTBD / Next Move Theory methodology. It consumes upstream work — segments from /nmt-market-research, value from /nmt-craft-value-proposition — and never re-derives them; with no research done it routes you upstream first, or takes a manually described segment + value for a fast run. Before writing requirements it runs a "challenge the build" gate that looks for a more effective way to hit the same business goal; if a better way wins, the PRD is written for that. Output — a single PRD — functionality mapped Core Job → Big Job → value mechanic → success criteria → Aha Moment on the Critical Chain of Jobs, plus edge cases covering ~90% of use cases. Use when the user says "write the PRD / product requirements" or wants to turn a segment+value or a feature idea into a build spec. Two modes — Quick (default, no internet) and Deep (subagents + web parity check). Plain language; defaults to English.
Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.
Product Management frameworks, methodologies, and best practices library. Provides PM knowledge including prioritization (RICE, MoSCoW), goal setting (OKR, SMART), customer research (JTBD, Personas), and product strategy. Use when needing PM methodology guidance or framework application.
Market positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test. Produces a complete positioning document, positioning statement, competitive alternatives map, and market category analysis. Use when the user wants to define or refine their market positioning, find their unique position, differentiate from competitors, craft a positioning statement, choose a market category, or figure out "how should we position this product." Triggers for "positioning", "how to position", "market position", "differentiation strategy", "positioning statement", "competitive positioning", "category strategy", "where do we fit in the market", "how are we different", "unique value proposition", or any request to define, sharpen, or rethink positioning. Works standalone — no prior startup-design or startup-competitors session needed, but leverages their output if available.
Analyze what customers truly need by discovering the "job" they hire your product to do. Use when the user mentions "customer discovery", "why customers churn", "what job does this solve", "competing against luck", or "product-market fit". Covers JTBD interviews, competition analysis, and jobs-oriented roadmaps. For product positioning, see obviously-awesome. For rapid validation, see design-sprint. Trigger with 'jobs', 'to', 'be'.
Create job stories using the 'When [situation], I want to [motivation], so I can [outcome]' format with detailed acceptance criteria. Use when writing job stories, creating JTBD-style backlog items, or expressing user situations and motivations.
Strategic frameworks for Product/Business Owners. Use this skill for Product Market Research, defining Jobs-To-Be-Done (JTBD), understanding Diffusion of Innovations, planning MVPs, and separating deployment (Ship) from business launch (Release).