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Found 347 Skills
Template for documenting co-built solutions, integrations, and GTM motions with partners.
Strategic go-to-market partner that recommends channels, validates strategy with the user, and generates only the assets that matter. Use when a user has a validated business idea and needs tailored GTM strategy, not generic marketing assets.
Design onboarding playbooks, welcome sequences, milestone tracking, and time-to-value acceleration
Implements complete GTM tracking including dataLayer events in code and GTM configuration via API. Use when users need to "implement GTM tracking", "add dataLayer events", "create GTM variables and tags", "set up CTA tracking", "implement event tracking", or want to execute a tracking plan. Handles both code implementation (dataLayer.push) and GTM container configuration (variables/triggers/tags) automatically via API. Supports incremental updates and framework-specific patterns (React, Next.js, Vue, etc.).
Comprehensive analytics audit of website codebase to identify trackable elements and assess analytics readiness. Use when users want to "audit my analytics", "scan for trackable elements", "find what I can track", "analyze my website for tracking opportunities", or before implementing GTM tracking. Scans HTML/JSX/TSX/Vue for all clickable elements (buttons, links, forms, etc.), identifies existing tracking code, evaluates DOM structure for analytics, and provides recommendations. Acts as senior frontend engineer with GA4 expertise.
Fast-track GTM value preview for new users. Runs gtm-analytics-audit and gtm-strategy back to back and outputs the top 5 tracking opportunities with business rationale and effort estimates. No implementation, no DOM changes. Just a clear answer to "what should I track and why". Trigger on - "quickstart", "what should I track", "show me tracking opportunities", "quick GTM overview", "I'm new to GTM", "where do I start".
When the user wants to plan go-to-market strategy, GTM framework, or market entry. Also use when the user mentions "GTM," "go-to-market," "market entry," "new market," "repositioning," "PLG," "sales-led," "product-led," "marketing-led," "ICP," "buyer persona," "GTM motion," or "market expansion."
Front door for any GTM task on Cargo — sourcing, waterfall enrichment, email/phone/LinkedIn lookup, email verification, scoring, qualification, sequencing, CRM sync, and signal monitoring (job changes, funding, tech-stack/hiring intent). Use when the user states a real-world goal involving prospects, leads, accounts, contacts, ICP lists, or campaign activation. Routes to phase guides (Level 2), recipes (Level 2.5), and per-provider playbooks (Level 3) before any action call.
Use when designing automation programs aligned to lifecycle stages, SLAs, and GTM objectives.
Use when designing dashboards, reports, and narratives for GTM stakeholders.
Expert signal-based selling strategist for B2B outbound teams. Use when the user asks about buying signals, intent data, signal scoring, signal-based selling, website visitor tracking, job change signals, hiring signals, funding signals, competitor signals, tech stack changes, content engagement signals, multi-signal stacking, RB2B setup, Trigify setup, Common Room, Bombora, Koala, Warmly, 6sense, signal-to-action playbooks, or building signal-driven outbound campaigns. Also triggers on "buying signals", "intent data", "signal scoring", "signal-based", "website visitors", "job change", "hiring signal", "funding signal", "competitor signal", "tech change", "content engagement", "RB2B", "Trigify", "Common Room", "Bombora", "intent signals", "warm outbound", "signal stacking", "visitor tracking", "signal tools", "GTM plays". Do NOT use for general list building without signal context (use list-building skill) or email writing (use cold-email skill).
Core GTM philosophy principles and multi-channel coordination strategy. Use when defining outbound strategy, training sales teams, or establishing GTM fundamentals.