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Found 49 Skills
Go-to-market strategy for AI products. Use when positioning AI products, handling "who is responsible when it breaks" objections, pricing variable-cost AI, choosing between copilot/agent/teammate framing, or selling autonomous tools into enterprises.
Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.
Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement.
B2B go-to-market strategy, pricing models, ICP development, positioning, and competitive intelligence. Use when planning GTM strategy, setting pricing, defining ICP, or evaluating opportunities.
Transform your go-to-market strategy using Wes Bush's PLG framework to make your product the primary driver of customer acquisition, activation, and retention Use when: **Launching a SaaS product** and deciding between free trial, freemium, or sales-led models; **Reducing customer acquisition costs** by letting the product do the selling; **Designing user onboarding** that drives users to value quickly; **Converting free users to paid** through product-qualified leads (PQLs); **Fighting churn...
When the user wants to plan go-to-market strategy, GTM framework, or market entry. Also use when the user mentions "GTM," "go-to-market," "market entry," "new market," "repositioning," "PLG," "sales-led," "product-led," "marketing-led," "ICP," "buyer persona," "GTM motion," or "market expansion."
Design, validate, and plan a startup from scratch. Covers market research, competitive analysis, business model, brand identity, product definition, financial projections, and validation experiments. Trigger when the user has a startup idea to explore, wants to validate a business concept, needs a business plan or lean canvas, asks for market sizing or competitive landscape, wants brand positioning or go-to-market strategy, or says anything like "I have an idea for..." or "is this idea worth pursuing". Also handles resuming from a previous checkpoint.
Use this skill when planning go-to-market strategy, running beta programs, creating launch checklists, or managing rollout strategy. Triggers on product launch, go-to-market, GTM strategy, beta programs, launch checklist, rollout strategy, launch tiers, and any task requiring product release planning or execution.
Run a comprehensive Go-to-Market and launch readiness review for a project phase. Combines marketing content audit, code quality review, performance audit, accessibility audit, infrastructure readiness, and business review with council evaluation. Use before phase launches or when GTM review issues are ready.
Use this skill when planning co-marketing campaigns, technology integrations, channel partnership programs, or affiliate programs. Triggers on partner strategy, co-marketing, co-selling, integration partnerships, channel sales, reseller programs, affiliate commission structures, partner enablement, partner portals, referral programs, joint go-to-market, ecosystem development, and any task involving building or managing business partnerships.
A 7-part brand strategy framework for building comprehensive brand foundations. Trigger with phrases like "create brand strategy", "build brand brief", "define brand positioning", "brand messaging", "audience architecture", "brand truth", or "go-to-market brand plan".
Define go-to-market strategy including launch plan, messaging, channels, and timing during PRD v0.9 Go-to-Market. Triggers on requests to plan launch, define GTM strategy, or when user asks "how do we launch?", "go-to-market", "launch plan", "marketing strategy", "messaging", "launch channels", "GTM". Outputs GTM- entries with launch plan components.