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Found 26 Skills
DTC Brand User Retention & LTV Growth Engine — Retention Health Check, RFM+LTV Segmentation, Loyalty Program Design, Subscription Churn Prevention, Win-back System, Cohort Analysis. Use when user mentions: retention, repurchase rate, repurchase, LTV, customer lifetime value, churn, loyalty, membership, subscription, win-back, inactive customers, reactivation, RFM segmentation.
Use when building a quarterly bookings forecast, ARR projection, pipeline forecast, NRR projection, or commit/best-case/pipe-only board number — especially when the CRO needs to walk the board through funnel math + cohort ARR + per-stage conversion assumptions without the theatre of a single undefended number. Decomposes pipeline into commit, best-case, and pipe-only tiers; projects cohort-level NRR/GRR to surface leaky cohorts before they show up in the consolidated number; scores per-stage funnel confidence so soft-floor stages get treated differently from high-confidence ones. Every output explicitly names the conversion rate used, the data window, and the weighting choice. For Head of Commercial, RevOps, VP Sales, and CRO at quarterly forecast or board prep. NOT financial close (see finance/financial-analysis). NOT strategic CRO hiring/territory (see c-level-advisor/cro-advisor). NOT pricing (see sibling pricing-strategist).