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Found 65 Skills
When the user wants to know if their paid ads are profitable — LTV vs CPA, break-even CPI, ROAS, or margin after ad spend. Use when the user mentions "am I profitable on ads", "LTV vs CPA", "ad margin", "break even CPI", "can I scale ads", or "ROAS by channel". For subscription health baseline, see subscription-snapshot. For unified channel dashboard, see cross-channel-performance.
Diagnose the root cause of an underperforming paid ad account - why the ads stopped working, why CPA went up, why ROAS dropped - instead of defaulting to 'increase the budget'. Weighs tracking, account structure, targeting, creative, bidding and budget, offer, and external forces, and returns a prioritised verdict with evidence and confidence. Covers B2B and B2C on search, paid social, video, and native. Use whenever the user mentions an ad account audit, a campaign structure review, wasted ad spend, rising cost per lead, or says their ads used to work - even if they never say 'diagnostic'. Diagnosis only, and it stops at the click: post-click page problems are mbfinotti/advertising-skills@paid-landing-page-audit and creative decay is mbfinotti/advertising-skills@ad-creative-fatigue.
Choose the bidding policy per platform and goal - manual vs automated, cost-goal vs value/return-goal, when to switch, and how to set and move the target - written up as a policy with an evaluation window, change discipline, and a rollback trigger. Use whenever the user mentions a bid strategy, target CPA or target ROAS, smart or automated bidding, bid cap vs cost cap, portfolio bid strategies, seasonal bid adjustments, value-based bidding readiness, or delivery collapsing after a target change - even if they never say 'bidding'. Covers B2B and B2C. Do NOT use to split budgets across campaigns (mbfinotti/advertising-skills@ad-spend-allocation) or to track spend against a budget (mbfinotti/advertising-skills@ad-budget-pacing).
DTC Data Dashboard & Health Check Engine — Full-link data analysis, KPI tracking, industry benchmarking, data health assessment, market trend monitoring. Use when user mentions: data health check, data audit, KPI, dashboard, metrics tracking, metrics, baseline, benchmark, data analysis, revenue report, channel data, advertising data, ROAS tracking.
Expert in comedic roasts, witty insults, and self-deprecating humor that lands. Covers the craft of punching up vs down, timing, target selection, and knowing the line between funny and mean. Knows how to be savage while staying lovable. Use when "roast, burn, diss, self-deprecating, witty reply, comeback, shade, " mentioned.
Expert guidance for Google Ads Script development including AdsApp API, campaign management, ad groups, keywords, bidding strategies, performance reporting, budget management, automated rules, and optimization patterns. Use when automating Google Ads campaigns, managing keywords and bids, creating performance reports, implementing automated rules, optimizing ad spend, working with campaign budgets, monitoring quality scores, tracking conversions, pausing low-performing keywords, adjusting bids based on ROAS, or building Google Ads automation scripts. Covers campaign operations, keyword targeting, bid optimization, conversion tracking, error handling, and JavaScript-based automation in Google Ads editor.
Summarizes WeChat group chat highlights into a structured digest using the local wx-cli binary (https://github.com/jackwener/wx-cli). Generates a normal digest by default; a roast (毒舌) version is opt-in. Maintains per-group history (history.json + history-digests.jsonl) and per-user profiles across runs, with privacy guardrails baked in. Use when the user asks to "总结群聊", "群聊精华", "群聊摘要", "summarize group chat", "group chat digest", mentions a WeChat group name with a time range, says "帮我看看 XX 群最近聊了什么", "XX 群有什么值得看的", or asks to "回溯画像" / "初始化画像" / "backfill profiles". Adds the roast version when the user says "毒舌版", "roast 版", "再来个毒舌的", or similar.
Zoomd platform help — mobile user acquisition across 600+ media sources, mobile DSP with real-time bidding, creator-generated content (CGC), Albert.ai autonomous campaign optimization, and Digital 360 performance marketing. Use when app install costs (CPI/CPA) are too high and you need multi-channel optimization, you want to manage UA campaigns across Meta/Google/TikTok/programmatic from one dashboard, mobile DSP campaigns aren't scaling or hitting ROAS targets, you need creator content for app marketing, Albert.ai isn't optimizing as expected, or you're comparing Zoomd with other mobile UA platforms. Do NOT use for web retargeting or display ads (use /sales-retargeting or /sales-adroll), B2B account-based advertising (use /sales-b2b-advertising).
This skill should be used when the user asks to "roast my code", "review code brutally", "find code sins", "what's wrong with my code", "shame my code", "critique this code", "find antipatterns", "code quality roast", or wants entertaining but actionable code criticism with severity-ranked fixes. Delivers brutally honest roasts with file:line citations and redemption paths.
Kerberos attack playbook for Active Directory. Use when targeting AD authentication via AS-REP roasting, Kerberoasting, golden/silver/diamond tickets, delegation abuse, or pass-the-ticket attacks.
Ruthless complexity killer. Challenges every abstraction, layer, and pattern with "can you do this with 1/10th the complexity?" Roasts over-engineering and forces the simplest solution that works.
Cross-platform PPC strategy planner for ecommerce businesses. Analyzes your product and margins, recommends the right advertising platforms (Google Ads, Meta Ads, TikTok Ads), calculates ROAS targets, allocates budget across channels, and generates platform-specific campaign briefs with ad copy and creative direction. Two modes: (A) Build — design a multi-platform ad strategy from scratch, (B) Optimize — audit existing cross-platform campaigns and reallocate budget. Works for Shopify, WooCommerce, standalone stores, and marketplace sellers expanding to external traffic. No API key required.