Loading...
Loading...
Found 29 Skills
Use when asked about "product-led growth", "PLG strategy", "self-serve growth", "freemium model", "free trial design", "product-led sales", "PQL", or "bottoms-up growth". Helps design and optimize product-led growth motions where the product drives acquisition, activation, and monetization. Based on frameworks from Elena Verna and Hila Qu.
When the user needs marketing or product ideas grounded in behavioral principles and proven experiments. Use when the user mentions 'marketing ideas,' 'product ideas,' 'awareness experiments,' 'conversion experiments,' 'growth experiments,' 'PLG tactics,' 'top of funnel,' 'trial to paid,' or 'self-serve SaaS strategies.' This skill provides a 5-layer mental model, 30 foundational marketing principles, and tested experiments for awareness and conversion.
Framework for monitoring activation, engagement, and monetization guardrails.
Use when designing go-to-market strategy, selecting GTM motion (PLG/sales-led), defining ICP, planning product launches, or implementing AI-powered GTM automation. Covers channel selection, growth loops, RevOps alignment, and market entry execution.
Help the founder decide what to charge and how to package it: the value metric, the tiers, the free-to-paid line, and finding the actual number. Use when the founder is guessing at a price, priced too cheap and can't change it, is stuck on free vs paid, or believes "developers won't pay" so never charges.