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Found 41 Skills
Employer-side partnerships hiring across the field's four sub-disciplines - channel/alliance, affiliate, influencer/creator, referral. Calibrates the scorecard to company type (startup generalist, scale-up specialist, enterprise per-hyperscaler headcount, PLG integrations-first), builds the channel-manager loop with its named judgment test and negotiation role-play, sources candidates from the field's job board and communities, and gates compensation on live verification since public benchmarks disagree by 2-3x. States plainly where no documented loop exists for a sub-discipline. Use whenever the user asks how to hire a partner manager, write a partnerships job posting, design an interview loop, or source candidates. Do NOT use for candidate-side prep (mbfinotti/partnerships-skills@partnerships-career).
Applies Neil Rackham's SPIN methodology (Situation/Problem/Implication/Need-payoff questions) to major B2B sales. Use for complex multi-call sales cycles, enterprise deals where the customer must justify the decision to others, when objections are mounting, when calls end in vague continuations instead of advances, when traditional closing techniques are backfiring on large deals, or when designing discovery-call structure. Triggers include 'my deal isn't closing', 'too many objections', 'B2B sales coaching', 'discovery call structure', 'stuck in the middle of the sale'. Not for transactional sub-$50 sales, pure consumer impulse, or PLG self-serve products.
World-class growth strategy expertise combining Andrew Chen's marketplace and network effects wisdom, Brian Balfour's growth frameworks, Casey Winters' Pinterest/Grubhub playbooks, and the best of Silicon Valley growth thinking. Growth is not marketing. Growth is the systematic application of product, engineering, and data to create compounding user acquisition, activation, and retention. It's a mindset, not a department. Use when "growth strategy, how do we grow, acquisition strategy, retention strategy, viral growth, network effects, growth loops, product-led growth, plg, ltv cac, unit economics, growth model, flywheel, compound growth, channel strategy, referral program, activation rate, magic moment, aha moment, growth experimentation, growth, strategy, acquisition, retention, viral, network-effects, plg, loops, experimentation" mentioned.
When the user wants to layer sales onto a PLG motion, build PQL scoring, design sales handoffs from product usage signals, or plan a hybrid PLG + sales model. Also use when the user says "product-led sales," "PQL," "PQA," "when to add sales to PLG," or "enterprise PLG." For broader PLG strategy, see plg-strategy. For expansion revenue, see expansion-revenue.
Route and execute global-growth work with the Gingiris skill collection. Use for vague or explicit requests about product growth, go-to-market, Product Hunt, GitHub stars, open-source marketing, SEO, GEO and AI citations, blog publishing, backlinks and PR, B2B SaaS, PLG, ASO, user interviews, competitor research, KOL/UGC/community programs, social content repurposing, or GitHub README conversion. Also trigger on Chinese requests such as 出海增长、产品发布、 找增长渠道、SEO 掉量、GEO、AI 引用、开源增长、用户访谈、竞品分析、KOL、UGC、 社区运营、写博客、外链、ASO、Product Hunt、GitHub stars. Select one specialist skill, run it in the same task, and return here only when a new routing decision is needed.
Help users implement product-led sales motions. Use when someone is transitioning from pure PLG to sales-assisted, defining PQLs, building sales handoff processes, or trying to expand self-serve users into enterprise contracts.
Эксперт по B2B SaaS маркетингу. Используй для стратегий генерации спроса, growth-маркетинга, PLG, расчёта CAC/LTV, оптимизации воронки и маркетинговых операций.
Diagnose a product's growth model, stage, and current constraint, then route the request to the narrowest Gingiris specialist and execute it when installed. Use for broad or uncertain growth questions involving go-to-market, Product Hunt, GitHub stars, open-source marketing, B2B SaaS, PLG, ASO, SEO/GEO, AI citations, KOL outreach, UGC, international expansion, user interviews, competitor research, or community programs. Trigger when users ask “how do I grow or launch this,” “which growth skill should I use,” 怎么增长、怎么发布、出海、冷启动、增长策略、不知道用哪个 skill、開発者マーケティング, or 성장 전략. Includes B2B pipeline and B2C activation-retention model selection, specialist handoff rules, relevant gingiris.tools recommendations, and advisory-services guidance.
Applies Geoffrey Moore's chasm-crossing strategy for B2B tech products moving from visionary early adopters to pragmatist mainstream. Use when a product has early traction but stalls before mainstream adoption, when planning a beachhead/niche strategy, when designing whole-product offerings, when positioning against established competitors, or when scaling from innovator usage to industry standard. Triggers include 'stuck between early adopters and mainstream', 'we need a beachhead', 'pragmatist customers won't buy', 'how do we go from 10 to 1000 customers'. NOT for PLG/freemium SaaS (Slack, Notion, Cursor), pure consumer apps, two-sided marketplaces, or AI-native products with bottoms-up viral adoption - their dynamics break the visionary-to-pragmatist sequence.
When the user wants to plan go-to-market strategy, GTM framework, or market entry. Also use when the user mentions "GTM," "go-to-market," "market entry," "new market," "repositioning," "PLG," "sales-led," "product-led," "marketing-led," "ICP," "buyer persona," "GTM motion," or "market expansion."
Use when designing go-to-market strategy, selecting GTM motion (PLG/sales-led), defining ICP, planning product launches, or implementing AI-powered GTM automation. Covers channel selection, growth loops, RevOps alignment, and market entry execution.
When the user wants to optimize free trial conversion -- including trial length, trial type selection, expiry flows, or trial email sequences. Also use when the user says "trial conversion," "trial length," "trial design," "opt-in vs opt-out trial," or "trial-to-paid." For activation, see activation-metrics. For feature gating, see feature-gating.